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insight.kellogg.northwestern.edu

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About insight.kellogg.northwestern.edu on Clarity Today

Newest story built on insight.kellogg.northwestern.edu reporting: Kellogg's Cynthia Wang uses hostage diplomacy to argue dealmakers must read the people behind the counterpart (October 1, 2026). insight.kellogg.northwestern.edu reporting informs the Leadership desk, most often on Negotiation, Academic Economics Research, and AI synthetic personas. 7 of our current stories draw on it, the earliest from September 1, 2026.

Current stories

leadershipOne report1 publisher

Kellogg's Cynthia Wang uses hostage diplomacy to argue dealmakers must read the people behind the counterpart

Kellogg's Cynthia Wang and Northwestern's Danielle Gilbert built a two-part framework for hostage negotiators that carries over to business deals. At a bargaining table it multiplies preparation, since each party behind the counterpart is read for moral and emotional stakes as well as goals.

Publishers:insight.kellogg.northwestern.edu

Reality

Evidence30
Adoption
Not scored
Hype gap+20
Incentives60
Confidence35
leadershipOne report1 publisher

Drudge, Huffington and Breitbart shaped online news through identity, myth and audience, study finds

Ashlee Humphreys and Gillian Brooks drew on nearly 100 interviews to trace how Drudge, Huffington and Breitbart became the person brands of online news. All three cases succeeded, so the study shows how founders helped write a young market's rules and leaves open whether the same combination predicts success.

Publishers:insight.kellogg.northwestern.edu

Reality

Evidence40
Adoption
Not scored
Hype gap+25
Incentives45
Confidence45
leadershipOne report1 publisher

Kellogg marketing professor confines AI synth personas to the prep work before customer interviews

Kellogg's Gina Fong says AI synth personas, which vendors claim mimic human responses with about 85 percent accuracy, are tools for preparing customer research. For a marketing lead, the real budget question is what the team stops paying for once the cheaper tool arrives.

Publishers:insight.kellogg.northwestern.edu

Reality

Evidence30
Adoption
Not scored
Hype gap+20
Incentives40
Confidence35
leadershipOne report1 publisher

Remote job ads ask for 25% more skills than the same employer's non-remote roles

Kellogg researchers found remote job ads list 25% more required skills than non-remote ads for the same occupation at the same employer in the same year. Because the extra demands fall on skills and experience more than on degrees, remote-first hiring raises the entry bar for early-career candidates.

Publishers:insight.kellogg.northwestern.edu

Reality

Evidence58
Adoption
Not scored
Hype gap+15
Incentives35
Confidence55