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Project

AirPods Pro 3

Apple's flagship wireless earbuds, featuring active noise cancellation and health-sensing features, sold as part of the AirPods lineup.

Known aliases

  • AirPods Pro
  • AirPods Pro (3rd generation)

Current stories

productConfirmed4 publishers

Camera AirPods code shows the capture model: 0.1MP background frames, and an indicator light

A hidden framework in the macOS Tahoe 26.7 release candidate spells out how camera-equipped AirPods would sample the world. It also appears to describe a product Apple has shelved.

Perspective Coverage

4 publishers
Builder
Builder 41%
Operator
Operator 33%
Investor
Investor 26%

Reality

Evidence62
Adoption
Not scored
Hype gap+15
Incentives
Not scored
Confidence55
productConfirmed3 publishers

Amazon's $179 AirPods Pro 3 sale shrinks the Pro premium over AirPods 5 to $30

Amazon cut AirPods Pro 3 to $179 two days before Prime Big Deal Days, $30 above Apple's $149 AirPods 5 with the wireless charging case. While the sale lasts, fit matters more than price in choosing between Apple's tiers.

Perspective Coverage

3 publishers
Builder
Builder 8%
Operator
Operator 87%
Investor
Investor 5%

Reality

Evidence72
Adoption
Not scored
Hype gap+10
Incentives65
Confidence75
productConfirmed3 publishers

Apple drops the $50 upcharge for noise cancellation in its entry AirPods

The $129 AirPods 5 now includes active noise cancellation at the price the ANC-free AirPods 4 held, and the wireless-charging version costs $149, thirty dollars under the AirPods 4 with ANC. The 50 percent improvement figure is Apple's own.

Perspective Coverage

3 publishers
Builder
Builder 20%
Operator
Operator 60%
Investor
Investor 20%

Reality

Evidence62
Adoption
Not scored
Hype gap+15
Incentives
Not scored
Confidence64
productOne report1 publisher

Beats gives each 360 earcup its own battery and antenna to earn an IPX4 rating

Beats built each earcup of the 360 as a self-contained unit with its own battery and antenna. ZDNET's reviewer says that construction is what makes the pair sweat-resistant, and it costs buyers both the 3.5mm jack and USB-C audio.

Publishers:zdnet.com

Reality

Evidence40
Adoption
Not scored
Hype gap+22
Incentives45
Confidence55
productOne report1 publisher

Beats' first IP-rated headphones ask buyers for a second set of ear cushions

The Beats 360 are IPX4 rated and the knit pads wick sweat well, but The Verge's two reviewers found those same pads itchy away from the gym, and the plush set that fixes it is a $50 kit Apple is discounting to $10 until the end of October.

Publishers:theverge.com

Reality

Evidence62
Adoption
Not scored
Hype gap+20
Incentives40
Confidence58
productOne report1 publisher

iOS 27 lets a GymKit treadmill read heart rate from AirPods Pro 3

Apple's gym-equipment pairing has been an Apple Watch feature for years. In iOS 27 the iPhone can run the session and take the pulse from the earbuds, while the machine still supplies incline and belt distance.

Publishers:9to5mac.com

Reality

Evidence55
Adoption20
Hype gap+25
Incentives62
Confidence50
productOne report1 publisher

iOS 27 lets a GymKit treadmill read heart rate from AirPods Pro 3 instead of a Watch

Apple's 2017 gym equipment handshake now runs with the iPhone as workout computer and AirPods Pro 3 as the sensor, which hands equipment makers a second population of users on machines they already shipped.

Publishers:9to5mac.com

Reality

Evidence55
Adoption10
Hype gap+12
Incentives60
Confidence50