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Company

APR

APR is a South Korean beauty company known for its Medicube skincare and device brand, selling cosmetics and devices in North America, Europe, and Asia.

Known aliases

  • 에이피알
  • 278470
  • 278470.KS
  • APR Corp

Current stories

investOne report1 publisher

Musinsa at 10 trillion won would be valued at about 96 times annualized first-half operating profit

Musinsa is heading for a Kospi listing valued at up to 10 trillion won even though first-half operating profit fell 11.2% to 52.3 billion won. Buyers at that price would be paying for overseas growth that so far has come with lower earnings.

Reality

Evidence45
Adoption65
Hype gap+35
Incentives
Not scored
Confidence50
investOne report1 publisher

Pharmacy chains abroad build Korean skin care ranges in a $36.9 billion dermocosmetics market

Goodai Global's Beauty of Joseon enters Georgia's PSP Pharma chain this month with about 20 products. Chains in Brazil, Europe and the UAE are competing to stock Korean brands as more shoppers compare ingredients and efficacy before they buy.

Publishers:en.sedaily.com

Reality

Evidence50
Adoption50
Hype gap+20
Incentives60
Confidence45
investOne report1 publisher

Cosmax's production peak has moved from the year-end quarter to July

Cosmax made 86.22 million units in July, its highest month this year and about triple its July 2021 output. First-quarter production came to 116% of the preceding fourth quarter, a ratio that stood at 91% in 2022.

Publishers:en.sedaily.com

Reality

Evidence58
Adoption70
Hype gap+28
Incentives52
Confidence55
investOne report1 publisher

Single-stock leverage carries 71.5% of Korean retail's September chip ETF selling

Individuals net sold 459.8 billion won across five semiconductor ETFs in the first eleven days of September and put 90.1 billion won into the gold, nuclear, battery and power funds credited with the rotation.

Publishers:en.sedaily.com

Reality

Evidence58
Adoption45
Hype gap+32
Incentives62
Confidence55
investOne report1 publisher

APR's consumer beauty device moved up to 2.40 times more minoxidil into animal skin

APR says the radiofrequency microporation inside its Medicube Age-R Booster Pro X2 raised minoxidil deposition in animal skin, and it wants that delivery route to become a scalp and hair loss platform. The clinical work is still to come.

Publishers:en.sedaily.com

Reality

Evidence45
Adoption22
Hype gap+38
Incentives80
Confidence45
investOne report1 publisher

Daiwa walks its clients through five Korean beauty companies in two days

Daiwa's tour covered two contract manufacturers, two brand owners and an aesthetics device maker. The foreign stakes already disclosed in the sector cluster inside a band 0.80 of a percentage point wide.

Publishers:en.sedaily.com

Reality

Evidence40
Adoption50
Hype gap+20
Incentives60
Confidence42
investOne report1 publisher

Twelve Korean brands rent shelf slots in Target's 600-store beauty reset

Target's new beauty floor hands Korean indie brands 12 of 90 slots, which is a lease on a planogram rather than a moat, and the only numbers in the file are door counts and SKU counts, with no sell-through yet.

Publishers:en.sedaily.com

Reality

Evidence42
Adoption58
Hype gap+32
Incentives66
Confidence45
investOne report1 publisher

K-Beauty's Best Trade Is Now the Factory, Not the Brand

Kolmar Korea's operating profit rose 50.2% in the second quarter and all three of Korea's big contract manufacturers set records. The margins say something more complicated.

Publishers:en.sedaily.com

Reality

Evidence46
Adoption74
Hype gap+22
Incentives68
Confidence52