Research lab
Research arm of Bank of America that publishes economic and consumer analysis drawn from the bank's customer data.
Bank of America Institute says Americans 55 and over held about $140 trillion in the second quarter, three-quarters of US net worth. Their spending now depends on a stock rally that a few AI companies drove.
Reality
Bank of America Institute data show job-switchers' pay growth fell from nearly 18% in 2022 to 8% in early 2026, against 5% for stayers. Employers saved mostly on hiring offers, and a September update shows that premium climbing again.
Reality
Fifty-two percent of Gen Z investors moved money meant for investing into sports betting in the past year, a Betterment survey of 1,000 investors found. Bank of America's payment data puts what every generation recovers from sportsbooks each month below 75 cents on the dollar, so the diverted cash is a running cost.
Perspective Coverage
3 publishersReality
Citi forecasts more than $27 billion of revenue from Meta's Muse by 2030, about $23 billion of it from transactions. The estimate prices a personal agent as a commerce business competing with search, on the strength of 1.8 million daily users.
Reality
Older millennials spend just over twice what Gen Z does per customer on hobbies, according to a Bank of America Institute analysis. If the bank's economist is right that life stage drives the gap, younger millennials will grow into the same spending.
Reality