The $349.99 over-ear ships with twist-off cushions, an IPX4 rating and, BGR reports, a battery that meets the EU's coming replaceable-battery rule. Replacement cushion kits list at $49.99 after a $9.99 intro price.
Reality
- Evidence55
- Adoption
- Not scored
- Hype gap+15
- Incentives55
- Confidence60
Apple's second headphone brand has shipped an IPX4 over-ear whose cushions twist off and swap, about $200 below AirPods Max, while Beats Studio Pro takes a permanent cut to $299.99 that Amazon already beat.
Perspective Coverage
5 publishers
- Builder
- Builder 8%
- Operator
- Operator 80%
- Investor
- Investor 12%
Reality
- Evidence62
- Adoption
- Not scored
- Hype gap+12
- Incentives40
- Confidence64
The Beats 360 puts the part that wears out on a twist-off mount
Ear cups twist off and the headband pad clips in, so the pieces that soak up sweat are pieces an owner can change. MobileSyrup's reviewer found the swap so easy that a bystander pulled a cup off by hand.
Reality
- Evidence45
- Adoption
- Not scored
- Hype gap+15
- Incentives60
- Confidence40
Apple's Beats VP says the 360 was built for a different purpose than the Studio Pro
Oliver Schusser said the Beats 360 came out of watching how people live with headphones all day, and the specification follows that brief at 295.4 grams, with cushions you can machine wash and IPX4 water resistance.
Reality
- Evidence58
- Adoption15
- Hype gap+22
- Incentives62
- Confidence57
Beats gives each 360 earcup its own battery and antenna to earn an IPX4 rating
Beats built each earcup of the 360 as a self-contained unit with its own battery and antenna. ZDNET's reviewer says that construction is what makes the pair sweat-resistant, and it costs buyers both the 3.5mm jack and USB-C audio.
Reality
- Evidence40
- Adoption
- Not scored
- Hype gap+22
- Incentives45
- Confidence55
Beats' first IP-rated headphones ask buyers for a second set of ear cushions
The Beats 360 are IPX4 rated and the knit pads wick sweat well, but The Verge's two reviewers found those same pads itchy away from the gym, and the plush set that fixes it is a $50 kit Apple is discounting to $10 until the end of October.
Reality
- Evidence62
- Adoption
- Not scored
- Hype gap+20
- Incentives40
- Confidence58
Beats 360 costs $50.99 more than the Studio Pro, but adds IPX4 sweat resistance
The 360 lists at $349.99 against the Studio Pro's $299, and the difference buys a sealed earcup module, an IPX4 rating and pads that twist off in seconds. Tom's Guide still puts Bose ahead on noise cancellation.
Reality
- Evidence52
- Adoption30
- Hype gap+12
- Incentives58
- Confidence55
Beats splits its over-ear line into a $299.99 tier and a $349.99 one
Beats is keeping the Studio Pro on the price list at a reduced $299.99 while the new 360 takes the top slot at $349.99. The part an owner can swap is a cushion. A replacement kit costs $49.99.
Reality
- Evidence45
- Adoption20
- Hype gap+30
- Incentives65
- Confidence55