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Craig Federighi

Craig Federighi is Apple's senior vice president of Software Engineering, overseeing iOS, macOS and the company's AI features including Siri.

Known aliases

  • Federighi

Current stories

productOne report1 publisher

OpenAI's filing traces weak ChatGPT adoption on iPhone to an integration Apple shipped switched off

OpenAI told the court that its 2024 Apple deal never produced the users it forecast, and that disappointment is now part of its argument that the partnership shut nobody out of the AI market.

Publishers:9to5mac.com

Reality

Evidence52
Adoption25
Hype gap+14
Incentives82
Confidence58
productOne report1 publisher

Apple gates its rebuilt Siri behind a waitlist in iOS 27

Siri AI shipped on 14 September as an opt-in beta in English on a short list of recent hardware. It does not run on iPhone, iPad or Watch in the EU, or anywhere in China, and Apple has set daily limits it has not published.

Publishers:thenextweb.com

Reality

Evidence55
Adoption28
Hype gap+28
Incentives74
Confidence56
productConfirmed6 publishers

Apple's Siri news pitch drops the one term publishers actually banked: the floor

Apple has proposed paying publishers when Siri AI uses their content rather than a guaranteed annual fee, inverting the structure of every large news licensing deal signed so far.

Perspective Coverage

6 publishers
Builder
Builder 23%
Operator
Operator 40%
Investor
Investor 37%

Reality

Evidence45
Adoption15
Hype gap+18
Incentives70
Confidence55
productOne report1 publisher

Apple's software chief agrees the iPhone Duo can fill an iPad mini owner's space

Craig Federighi told MKBHD the iPhone Duo can often fill the space an iPad mini filled for its owner. The only usage he cited was his own over the past few months.

Publishers:9to5mac.com

Reality

Evidence60
Adoption8
Hype gap+20
Incentives75
Confidence58
investOne report1 publisher

Apple's cheapest new autumn iPhone jumps 50 per cent to $1,199

Killing the non-Pro model leaves last year's iPhone 17, repriced to $899, as the cheap option until spring, which makes this a decision about which quarter revenue lands in as much as about margin.

Publishers:cnbc.com

Reality

Evidence62
Adoption45
Hype gap+15
Incentives60
Confidence58