Norway's data protection authority fined Microsoft's adtech unit Xandr 92 million crowns ($9.6 million) over Grindr data, the largest penalty it has issued. The fine is 1.4 times the 65 million crowns imposed on Grindr itself over the same breaches.
Perspective Coverage
7 publishers
- Builder
- Builder 18%
- Operator
- Operator 50%
- Investor
- Investor 32%
Reality
- Evidence78
- Adoption
- Not scored
- Hype gap+12
- Incentives45
- Confidence80
SailPoint moves identity governance from the quarterly review to the moment an AI agent acts
SailPoint says it will now stop bad access as it happens, citing up to 150 million AI agent interactions a day at an average Global 2000 company. Its own survey finds 15% of organizations can provision non-human access in real time, and removing agents' standing access depends on that capability.
Reality
- Evidence30
- Adoption20
- Hype gap+35
- Incentives80
- Confidence35
Amazon's DSP has been charging close to nothing on guaranteed buys where The Trade Desk historically took 15 to 20 per cent. It carries that spread into a ChatGPT pilot that names one advertiser and no volumes.
Perspective Coverage
3 publishers
- Builder
- Builder 10%
- Operator
- Operator 43%
- Investor
- Investor 47%
Reality
- Evidence55
- Adoption20
- Hype gap+25
- Incentives70
- Confidence60
Amazon extends its $70 billion ad business into OpenAI's ChatGPT
A pilot launched Sept. 10 puts ChatGPT ad space inside Amazon DSP, so OpenAI gets a sales force it never hired and Amazon gets the advertiser contract for inventory it does not own or host.
Reality
- Evidence46
- Adoption18
- Hype gap+22
- Incentives66
- Confidence52
OpenAI decides delivery on the ChatGPT ads Amazon now sells through its DSP
Amazon Ads opened a ChatGPT pilot for select US advertisers on 10 September, selling placements under answers to buyers who plan in Amazon DSP while OpenAI's system chooses which of those ads a user sees.
Reality
- Evidence54
- Adoption33
- Hype gap+24
- Incentives84
- Confidence50