Project
$499 electric toothbrush with an embedded flosser and endoscope camera that jets mouth rinse into detected gaps between teeth.
Dyson spent six years on a toothbrush whose camera finds the gaps between your teeth and squirts them, and the first outside reaction asks the question every premium sensor upgrade has to answer: who this is for.
Perspective Coverage
12 publishersReality
The camera toothbrush went on sale in US stores on September 8 and was gone from shops in France, the US, UK and Singapore by September 15. Dyson blames one unnamed component in early batches.
Reality
Dyson's record says the difference between a category-maker and a write-off is whether the annoyance being solved was real. The CameraJet puts that judgement on public test. The engineering was never the hard part.
Perspective Coverage
4 publishersReality
The CameraJet's endoscope reads 28 frames a second and fires rinse into the gaps it finds. The headline 69 percent plaque number comes from Dyson's own lab, in one brushing mode, on plaque Dyson helped invent.
Reality
The CameraJet spots a gap between two teeth and fires rinse into it inside 100 milliseconds, which leaves the only proof that the machine learning worked sitting inside a phone app the toothbrush does not need.
Reality