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Evan Spiegel

Co-founder and CEO of Snap Inc., the company behind Snapchat and its Specs augmented-reality glasses.

Current stories

productConfirmed13 publishers

Snap put its Specs agent on iPhone and Mac before the $2,395 glasses ship

The 5G bundle costs $2,395 with $10 a month for Verizon customers, and the Specs Intelligence app opened a waitlist today for people with no glasses at all, asking to connect the apps they already use.

Perspective Coverage

13 publishers
Builder
Builder 30%
Operator
Operator 55%
Investor
Investor 15%

Reality

Evidence72
Adoption
Not scored
Hype gap+20
Incentives60
Confidence66
productOne report1 publisher

Snap launches Specs into a glasses market where Meta already holds 70 percent

Snap launched consumer Specs with an operating-system pitch but did not say when they ship, into a smart-glasses category that IDC says has cooled sharply since the first quarter and where Meta holds 70 percent. Spiegel said most of the show would be live demos.

Publishers:tomsguide.com

Reality

Evidence38
Adoption20
Hype gap+45
Incentives72
Confidence45
productOne report1 publisher

Spiegel says Snap made Specs conspicuous so bystanders would ask what they do

Snap's CEO told Tom's Guide that smart glasses disguised as ordinary frames end up feeling creepy. Specs answer with iridescent lenses and a 130-gram, all-in-frame build that sells for $2,195.

Publishers:tomsguide.com

Reality

Evidence55
Adoption
Not scored
Hype gap+20
Incentives70
Confidence50
productOne report1 publisher

A reporter canvassed Snap's launch crowd to see whether Specs bend wearers' ears

Gizmodo wore Snap's Specs at the launch event and looked at dozens of other wearers, finding chunky glasses that were noticeably heavy in a short session and mostly left ears alone.

Publishers:gizmodo.com

Reality

Evidence58
Adoption12
Hype gap+10
Incentives62
Confidence42
productOne report1 publisher

Snap answers the who-is-Specs-for question with an IT technician fixing hardware

At a Los Angeles event Snap wired its $2,200 glasses to HBO Max, Spotify, an NBA shooting drill and enterprise partners including Amazon, Salesforce and Nvidia. The demo that explained the pitch featured a repair job.

Publishers:techcrunch.com

Reality

Evidence42
Adoption10
Hype gap+45
Incentives68
Confidence55
productOne report1 publisher

Snap's Spiegel says firm open to teen time limits but stops short of committing to Meta-style deal

Meta wants rivals to copy the product changes it agreed to with most US state attorneys general, and Snap's Evan Spiegel told the BBC a default daily cap for teens is something his company would implement. He did not say when.

Publishers:bbc.co.uk

Reality

Evidence58
Adoption20
Hype gap+30
Incentives78
Confidence62
productOne report1 publisher

Anthropic's answer to a 2 percent stake: hand the founders extra votes

A supervoting share class and a board-appointing trust would let seven founders with a modest combined stake keep the final word after a listing that could be among the largest ever.

Publishers:thenextweb.com

Reality

Evidence42
Adoption28
Hype gap+14
Incentives68
Confidence48