Person

Greg Joswiak

Greg Joswiak is Apple's senior vice president of Worldwide Marketing, a longtime executive who oversees product marketing and messaging for Apple's lineup.

Known aliases

@gregjoz
Greg 'Joz' Joswiak
Joswiak
Joz

Current stories

productConfirmed19 publishers

Apple's October 13 'Welcome home' launch is expected to bring a hub built for several rooms

Apple set an October 13 'Welcome home' launch in New York, where it is expected to show a 6-inch smart home hub, a new Apple TV and a HomePod mini. MacRumors puts the hub near $350 each and says Apple pictures several per home, so a buyer's bill is per household.

Publishers:9to5mac.com businesstoday.in cnet.com cultofmac.com gizmodo.com idropnews.com macrumors.com mashable.com mobilesyrup.com notebookcheck.net osxdaily.com phandroid.com qz.com t3.com techradar.com techtimes.com thehindu.com thenextweb.com theverge.com thurrott.com tidbits.com

Perspective Coverage

21 publishers

Builder: Builder 27%
Operator: Operator 57%
Investor: Investor 16%

Reality

Evidence55
Adoption: Not scored
Hype gap+20
Incentives40
Confidence60

productConfirmed5 publishers

Apple lined up Netflix, Slack and Zoom before the iPhone Duo's October 23 launch

Tom's Guide reports that Apple worked directly with three large apps to fit them to the iPhone Duo's two displays, while the interview names no submission cutoff and no developer program for everyone else shipping on iOS.

Publishers:9to5google.com 9to5mac.com macrumors.com theverge.com tomsguide.com

Perspective Coverage

5 publishers

Builder: Builder 25%
Operator: Operator 38%
Investor: Investor 37%

Reality

Evidence40
Adoption: Not scored
Hype gap+35
Incentives70
Confidence55

productOne report1 publisher

Siri Recap puts the consent burden on the person wearing the watch

Computerworld reports that Apple's Watch recap feature keeps no audio and no transcripts, and that Apple has not solved consent for the people in earshot. Anyone shipping ambient capture will get the same question from counsel.

Publishers:computerworld.com

Reality

Evidence22
Adoption: Not scored
Hype gap+48
Incentives58
Confidence30

productOne report1 publisher

Lawyers in four all-party-consent states say wearer could face criminal risk from Apple Watch audio features

Siri Recap summarises a wearer's conversations, and there is no audio file at the end of it. The attorneys Bloomberg asked about it say a state eavesdropping charge would reach the wearer.

Publishers:thenextweb.com

Reality

Evidence55
Adoption10
Hype gap+20
Incentives60
Confidence52

productOne report1 publisher

Apple's new CEO answers the AI question with a camera feature

As Apple's new CEO, John Ternus talked about AI as a source of new product capability and named Smart Take on the iPhone Duo as what it already does. Everything else he said about the roadmap stayed general.

Publishers:techradar.com

Reality

Evidence58
Adoption22
Hype gap+34
Incentives78
Confidence62