Apple's 2025 smartphone generation, including standard and Pro models, succeeding the iPhone 16 as the current mainline iPhone lineup.
Researchers exploited 45 unique zero-days on day two of Pwn2Own Ireland 2026 for $232,500, hacking Samsung's Galaxy S26 three times. Every target ran its latest firmware, so each win is a working code-execution bug in the build owners run today.
Reality
Counterpoint puts Europe's Q2 shipments at a three-year low and China's sales down 8.6%, while Apple added nine points of European share. Component costs are redrawing share, not just margins.
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Apple put real aperture blades in the Pro and Pro Max and priced them at $1,199 and $1,299. CNET's reviewer loves the camera and still sends most buyers to last year's iPhone 17 at $929.
Reality
Killing the non-Pro model leaves last year's iPhone 17, repriced to $899, as the cheap option until spring, which makes this a decision about which quarter revenue lands in as much as about margin.
Reality
Ten million foldables at about $2,550 is $25.5bn, roughly 4% of industry revenue from 1% of its units, and the base iPhone that led global unit share in the second quarter now waits until spring 2027.
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IDC's own inputs put the foldable iPhone at roughly 1% of units and 4.4% of industry revenue, while the demand it wrote off in one forecast revision exceeds the entire foldable category.
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MacRumors reports Apple will ship only Pro and foldable models in September, with the standard iPhone 18 held to spring 2027. Volume refresh plans need new dates.
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