Share of Korean restaurants averaging under 10,000 won a customer falls to 20.1%
South Korea's agriculture ministry survey found 20.1% of general restaurants averaged under 10,000 won per customer in 2025, down from 23.4%. Average operating margin slipped to 8.8% from 9.1%, while GS25 ready-meal and McDonald's Korea sales grew at double-digit rates.
Reality
- Evidence72
- Adoption
- Not scored
- Hype gap+15
- Incentives35
- Confidence70
Prices for 24 of Korea's 26 most-bought processed foods rose on year in August as factory hikes by Lotte Chilsung, Coca-Cola and CJ CheilJedang hit shelves. Whether it is a one-off catch-up or a spread into other foods decides how long it lasts.
Reality
- Evidence74
- Adoption62
- Hype gap+18
- Incentives35
- Confidence70
Korea's night-work bill sets a 120-hour monthly ceiling for every workplace
Rep. Park Hong-bae's revision caps night work at 10 hours a day and 12 nights a month at all workplaces. The monthly count holds a worker to 120 night hours where the 48-hour weekly cap alone would allow about 208.
Reality
- Evidence42
- Adoption30
- Hype gap+22
- Incentives62
- Confidence45
Weddingflation reaches the guest list: Korea's average envelope hits 117,000 won
Korean ceremony costs average 21.4 million won, and 33.39 million in Gangnam. NongHyup transaction data show the pass-through landing on guests, whose average cash gift rose 6.9% in two years.
Reality
- Evidence58
- Adoption62
- Hype gap+19
- Incentives57
- Confidence47
All 30 'plant-based' melatonin foods Korea tested were melatonin, 27 above the drug dose
The Korea Consumer Agency says the category's main selling point describes a compound chemically identical to prescription melatonin, and 58 of 100 ads it reviewed were misleading.
Reality
- Evidence46
- Adoption52
- Hype gap+24
- Incentives68
- Confidence41