Amazon is replacing its Fire tablets with three Alexa Tablets that run Google Play and cost $229.99 to $549.99. The old Fire line started at $59.99, Gizmodo reported, so the cheapest Amazon tablet now costs nearly four times as much.
Perspective Coverage
36 publishers
- Builder
- Builder 15%
- Operator
- Operator 71%
- Investor
- Investor 14%
Reality
- Evidence78
- Adoption
- Not scored
- Hype gap+20
- Incentives65
- Confidence72
Play Store access is one upgrade in Amazon's $550 Alexa Tablet 12 Pro
Amazon's $550 Alexa Tablet 12 Pro comes with the Play Store and supports keyboard and stylus accessories, Engadget reported. The store fixes the Fire tablets' long-standing app gap, while a smartphone chip limits how much work the keyboard can do.
Reality
- Evidence50
- Adoption
- Not scored
- Hype gap+10
- Incentives
- Not scored
- Confidence45
Amazon stopped making budget Fire tablets and launched Alexa models priced $230 to $550, its first on Google's Android. The prices extend Andy Jassy's push to make devices earn more, CNBC reported, though a memory shortage blurs how much is margin.
Perspective Coverage
7 publishers
- Builder
- Builder 24%
- Operator
- Operator 42%
- Investor
- Investor 34%
Reality
- Evidence72
- Adoption
- Not scored
- Hype gap+25
- Incentives68
- Confidence70
Amazon's Panos Panay lets slip Neo, a design language meant to connect its Alexa devices
Amazon devices chief Panos Panay let slip Neo, a new design language, as the Alexa Tablet became the first Amazon hardware named for its assistant. The Alexa name now sits on a device while Alexa+ is still labelled a preview.
Reality
- Evidence45
- Adoption
- Not scored
- Hype gap+30
- Incentives60
- Confidence40
Amazon's Alexa Tablet 12 Pro climbs toward mid-range on a matte screen built for reading
Amazon's Alexa Tablet 12 Pro takes the top of the lineup from the $155 Fire HD 10, offering up to 16GB of RAM and an optional matte 12-inch screen. For people who buy Amazon tablets to read, that screen and a new Kindle mode matter more than the Alexa+ pitch.
Reality
- Evidence45
- Adoption
- Not scored
- Hype gap+15
- Incentives50
- Confidence55