Apple named Steve Smith to run mergers and acquisitions and put the deal team back under finance chief Kevan Parekh, replacing Adrian Perica. Parekh ended Apple's net-cash-neutral policy in May, a change analysts read as room to buy.
Perspective Coverage
7 publishers
- Builder
- Builder 11%
- Operator
- Operator 50%
- Investor
- Investor 39%
Reality
- Evidence72
- Adoption
- Not scored
- Hype gap+20
- Incentives
- Not scored
- Confidence70
Bloomberg's Mark Gurman reports that Ternus and Cue want more from a store he estimates at $30bn a year, at a moment when Appfigures has US commission revenue falling and the Supreme Court has yet to rule.
Perspective Coverage
5 publishers
- Builder
- Builder 41%
- Operator
- Operator 28%
- Investor
- Investor 31%
Reality
- Evidence40
- Adoption
- Not scored
- Hype gap+25
- Incentives60
- Confidence50
Apple reportedly weighs new home security service alongside a separate push to raise App Store revenue
Bloomberg reportedly has Apple weighing a home-monitoring subscription and higher App Store margins. For anyone shipping on iOS, one is a competitor with integration nobody else can buy and the other is a rent increase.
Reality
- Evidence20
- Adoption
- Not scored
- Hype gap+32
- Incentives60
- Confidence45
Eddy Cue's services division reclaims the App Store after 11 years under marketing
The practical result of Monday's reshuffle is that store rules, developer pricing and antitrust concessions report up through the executive whose division books the store's revenue. Developers are negotiating with a different desk now.
Reality
- Evidence50
- Adoption60
- Hype gap+14
- Incentives66
- Confidence55
Phil Schiller's exit moves app approvals and revenue-share policy out of marketing, where they sat since 2015, and into the services organisation that books the money, with Carson Oliver running the store day to day.
Reality
- Evidence52
- Adoption
- Not scored
- Hype gap+18
- Incentives58
- Confidence55