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Company

Placer.ai

Location-analytics firm that tracks foot traffic at retail and dining locations using mobile location data for retail and real-estate research.

Known aliases

  • Placer

Current stories

investOne report1 publisher

McDonald's needs $1 million a store from the franchisees its deal blitz irritated

McDonald's US comparable sales rose 0.8% last quarter despite $5 and $6 meal deals, against 8.5% at Burger King. Its turnaround now depends on franchisees spending $1 million a store on remodels after the deal blitz irked them.

Publishers:fortune.com

Reality

Evidence55
Adoption35
Hype gap+10
Incentives60
Confidence58
buildOne report1 publisher

McDonald's tracks franchisee deviations from its per-restaurant AI menu prices

McDonald's runs a model on purchases at nearly 14,000 restaurants to suggest a price for every menu item, Reuters reports. The company calls the suggestions optional, and owners describe a rollout that tracks their departures from them.

Perspective Coverage

3 publishers
Builder
Builder 25%
Operator
Operator 45%
Investor
Investor 30%

Reality

Evidence60
Adoption65
Hype gap+10
Incentives70
Confidence62
investOne report1 publisher

Sweetgreen's store visits rose 5.6% through the lettuce scare that cut its sales outlook to a 7-8% fall

Sweetgreen cut its full-year same-store sales forecast to a 7-8% drop from 2-4% after a cyclospora outbreak tied to lettuce its cofounder says it never buys. Its shares are still up nearly 28% this year on a recovery its own forecast has yet to show.

Publishers:fortune.com

Reality

Evidence55
Adoption
Not scored
Hype gap+25
Incentives70
Confidence50
investConfirmed4 publishers

Retail sales fell 0.6% in July, and the bad-news trade is about a hike, not a cut

Spending and Michigan sentiment both slipped, pushing odds of a Fed hold to 71.2%. For rate-sensitive books, the print that removes hike risk adds credit risk.

Perspective Coverage

4 publishers
Builder
Builder 5%
Operator
Operator 30%
Investor
Investor 65%

Reality

Evidence84
Adoption
Not scored
Hype gap+10
Incentives30
Confidence78
investOne report1 publisher

Values for surviving U.S. malls climbed 13% over the past year, the strongest gain of any major commercial real estate sector

Green Street has survivor-mall values up 13% over the past year, the best of any major commercial real estate sector, while its own retail analyst counts roughly 250 of about 900 tracked malls actually benefiting.

Publishers:fortune.com

Reality

Evidence55
Adoption58
Hype gap+12
Incentives70
Confidence58