Apple Pay launched in India on Axis Bank Visa and Mastercard credit cards only, with Apple reportedly seeking a fee of about 20 basis points per transaction. How far it spreads now depends on bank negotiations and on acquirers enabling terminals one at a time.
Perspective Coverage
8 publishers
- Builder
- Builder 9%
- Operator
- Operator 57%
- Investor
- Investor 34%
Reality
- Evidence58
- Adoption25
- Hype gap+15
- Incentives65
- Confidence60
Apple Pay went live in India on 30 September, and at launch the only cards users can add are Axis Bank's Visa and Mastercard credit cards. Until another bank signs up, every Apple Pay purchase in the country runs on an Axis credit card, whatever the merchant or processor.
Perspective Coverage
10 publishers
- Builder
- Builder 22%
- Operator
- Operator 40%
- Investor
- Investor 38%
Reality
- Evidence78
- Adoption15
- Hype gap+15
- Incentives70
- Confidence76
buildOne report1 publisher Merchants absorb 0.4% on UPI baskets above Rs 2,000 from October 15
NPCI's new merchant discount rate caps at Rs 300 above Rs 75,000, exempts UPI AutoPay and charges fuel and utilities a flat Rs 5. Checkout cost in India now depends on category and funding instrument as much as on ticket size.
Reality
- Evidence70
- Adoption
- Not scored
- Hype gap+8
- Incentives55
- Confidence66
NPCI has put a price on India's larger UPI merchant payments from October 15, and by the Finance Ministry's own estimate the 0.4% charge touches only 4% of merchant transactions. Person-to-person transfers stay free.
Perspective Coverage
3 publishers
- Builder
- Builder 18%
- Operator
- Operator 54%
- Investor
- Investor 28%
Reality
- Evidence72
- Adoption85
- Hype gap+20
- Incentives65
- Confidence70
India's UPI fee lands on the 4% of merchant payments that carry two-thirds of the value
The regime announced on September 15 ends zero-MDR on UPI after more than six years. The rate has not been notified, and the 0.4% figure in circulation would collect about four times what the rail costs to run.
Reality
- Evidence58
- Adoption38
- Hype gap+22
- Incentives72
- Confidence48