Sony Music's AI deepfake takedown requests now top 20,000 a month
Sony Music has asked platforms to remove more than 260,000 AI deepfakes of its artists, almost double its count at the end of March. The label calls the work an uphill struggle and wants platforms to stop removed tracks from coming back.
Reality
- Evidence45
- Adoption
- Not scored
- Hype gap+15
- Incentives70
- Confidence55
The labels answer Suno's from-scratch claim for v6 by arguing the model learned from the outputs and preference data of earlier models trained on 60,202 of their recordings. The statutory ceiling reaches $9.03bn.
Reality
- Evidence72
- Adoption58
- Hype gap+30
- Incentives82
- Confidence70
The labels read Suno's own disclosure that v6 learned from user interactions as an admission that the outputs of its earlier scraped models fed the new one. They put the count at 60,202 recordings and the demand at up to $9 billion.
Reality
- Evidence56
- Adoption42
- Hype gap+24
- Incentives80
- Confidence62
buildOne report1 publisher Sony and UMG's second Suno suit goes after the preference clicks behind v6
Sony and UMG argue that a licensed retrain does not clear what Suno's older models left behind in user preference data and distilled behavior. A Massachusetts federal court now has to rule on that.
Reality
- Evidence58
- Adoption52
- Hype gap+6
- Incentives78
- Confidence57
Universal and Sony name 60,202 recordings in a second suit against Suno
A judge refused to let Universal and Sony amend their 2024 case and pointed them toward parallel suits, so the labels filed one built on a forensic analysis of Suno's training data and on Suno's own terms of service.
Reality
- Evidence62
- Adoption61
- Hype gap+14
- Incentives79
- Confidence64
buildOne report1 publisher Suno's v6 rollout pulls every older model off the platform
Warner, BMG and Believe are credited as codevelopers of the new models, yet Suno still will not name the catalogs that trained them, and the v5 generation people had tuned their prompts against is switched off.
Reality
- Evidence46
- Adoption58
- Hype gap+32
- Incentives74
- Confidence54
Suno switched off the models Universal and Sony are suing over
The Warner settlement bought Suno a licensed corpus and a product roadmap. With six other claims still live in four countries and no rate, split or advance disclosed anywhere, the deal cannot yet be priced from outside.
Reality
- Evidence58
- Adoption64
- Hype gap+32
- Incentives78
- Confidence62