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Person

Toni Schneider

Technology executive and Automattic director who was the company's chief executive from 2006 to 2014.

Known aliases

  • Toni
  • Тоні Шнайдер

Current stories

productConfirmed3 publishers

Bluesky's Attie now turns a typed prompt into a small social app on the AT Protocol

Bluesky has extended its Attie AI tool from custom feeds to prompt-built small social apps that run on the AT Protocol. Its pitch is a built-in audience on a network of 47 million registered users, where TechCrunch reports engagement has declined.

Perspective Coverage

4 publishers
Builder
Builder 46%
Operator
Operator 16%
Investor
Investor 38%

Reality

Evidence45
Adoption
Not scored
Hype gap+25
Incentives60
Confidence60
productConfirmed2 publishers

Matt Mullenweg fills Automattic's board with two authors and two IRL co-founders after a failed ouster

Matt Mullenweg's 84% vote returned him to control of Automattic 33 hours after its board put him on leave. For businesses on WordPress.com, WooCommerce or Tumblr, that vote is the governance they are buying into, whoever he names to the board.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 28%
Investor
Investor 45%

Reality

Evidence60
Adoption
Not scored
Hype gap+10
Incentives70
Confidence62
buildOne report1 publisher

Control of Automattic's Slack workspace outlasted the resolution naming an interim CEO

A board resolution made Automattic's CFO interim chief executive on Wednesday. A spokesperson's sentence to TechCrunch on Saturday put Matt Mullenweg back in the title, and Automattic has not described what authority Mark Davies retains.

Reality

Evidence63
Adoption
Not scored
Hype gap+15
Incentives74
Confidence58
leadershipOne report1 publisher

Automattic's board put Mullenweg on leave at a company that depends on servers he controls

Directors named the finance chief interim CEO on September 9 and left the open-source project's distribution servers under Mullenweg's personal control, while the WP Engine suit still names him alongside the company.

Publishers:implicator.ai

Reality

Evidence62
Adoption40
Hype gap−8
Incentives78
Confidence55