Skip to content

Topic

Brand Impersonation

A fraud and phishing tactic where attackers mimic trusted brands' names, logos, or platforms to deceive users into trusting malicious sites, apps, or software.

Current stories

securityOne report1 publisher

Microsoft's share of brand phishing climbs to 33% in Check Point's Q3 count

Microsoft accounted for 33% of the brand-impersonation phishing attempts Check Point Research tracked in Q3 2026, up from 23% in Q2. Its examples include fake Antigravity and Apple pages that get visitors to run terminal commands themselves.

Reality

Evidence50
Adoption
Not scored
Hype gap+15
Incentives55
Confidence55
securityOne report1 publisher

ESET ties fake YouTube sponsorship portals to one modular scheme that swaps brand disguises

Scammers posing as Hollyland, Nike and Spotify lure YouTube creators to fake brand-deal portals that take Google passwords and one-time codes, ESET found. One sign-in hands over Gmail, Drive and the channel itself.

Reality

Evidence55
Adoption
Not scored
Hype gap+10
Incentives
Not scored
Confidence60
securityOne report1 publisher

Leaked credentials and lookalike domains join Ontinue's ION MXDR analyst queue

Ontinue launched ION for Dark Web Monitoring, an ION MXDR add-on that routes leaked credentials and lookalike domains to its analysts. Findings land in Microsoft Sentinel beside each customer's other alerts and are worked by the same analysts.

Reality

Evidence25
Adoption10
Hype gap+35
Incentives85
Confidence60
leadershipOne report1 publisher

Wary jobseekers make LinkedIn recruiter scams a hiring cost for honest employers

LinkedIn's survey of 500 Australian professionals found 65 per cent had skipped a job they wanted because they doubted it was real. With scammers cloning real employees' profiles, that doubt also lands on employers advertising genuine vacancies.

Publishers:hcamag.com

Reality

Evidence55
Adoption
Not scored
Hype gap+25
Incentives60
Confidence50
securityConfirmed4 publishers

Rapuncel ships a Microsoft-attested kernel driver built to terminate 145 security products

LastPass traced a fake Authenticator hosted on GitHub to a months-long impersonation campaign that spoofed at least 40 organizations, including its own brand. The server steering victims to the download was still being updated in September.

Perspective Coverage

4 publishers
Builder
Builder 27%
Operator
Operator 64%
Investor
Investor 9%

Reality

Evidence68
Adoption
Not scored
Hype gap+15
Incentives40
Confidence70
leadershipOne report1 publisher

A Microsoft-attested driver terminated 145 antivirus processes from kernel mode

LastPass and Delphos Labs say a single malware-as-a-service kit impersonated at least 40 companies on GitHub, and the kernel driver it delivered was Microsoft-attested and undetected by every engine on VirusTotal.

Publishers:blog.lastpass.com

Reality

Evidence62
Adoption48
Hype gap+12
Incentives68
Confidence55
securityOne report1 publisher

Fake bpost customs email escalates a EUR4.95 duty into a request for card and bank details

A phishing email impersonating Belgium's bpost asks for EUR4.95 in unpaid customs duty. Malwarebytes says the pages behind the demand are built to harvest bank and card credentials, and the fee is the pretext.

Publishers:malwarebytes.com

Reality

Evidence55
Adoption30
Hype gap+12
Incentives65
Confidence50
securityOne report1 publisher

Fake T-Mobile points-expiry texts rotated through at least 81 .top domains in four months

Malwarebytes has tracked the rewards-expiry smishing since early May 2026 and counted more than 1,000 template variants pointing at hostnames built as t-mobile plus six random letters under .top.

Publishers:malwarebytes.com

Reality

Evidence55
Adoption45
Hype gap+12
Incentives75
Confidence58
securityOne report1 publisher

Fake support accounts are answering airline complaints under the brand's verified posts

Check Point followed the chain from a reply under a verified airline post to a WhatsApp thread to a half-finished $500 transfer, and counted thousands of impersonation accounts with hundreds more appearing daily.

Reality

Evidence55
Adoption35
Hype gap+20
Incentives70
Confidence45
securityOne report1 publisher

Scammers rented BuzzFeed's reputation to impersonate Malwarebytes support

The callback number in the fake listing had already been used in scams impersonating McAfee and Norton. That makes the phone line the operator's durable asset, and the hosting platform is just an interchangeable front.

Publishers:malwarebytes.com

Reality

Evidence32
Adoption34
Hype gap+22
Incentives78
Confidence45
securityOne report1 publisher

The refund scam that asks you to uninstall your antivirus, then writes down which one

Eleven look-alike sites run a scan whose score is capped at 30 out of 100, then record which of 28 security products the victim removed. Endpoint tampering by consent, over the phone.

Publishers:malwarebytes.com

Reality

Evidence74
Adoption24
Hype gap+8
Incentives72
Confidence64