OpenAI's ChatGPT ads use the live conversation on Free and Go plans, with personalization on or off
OpenAI is rolling out ChatGPT ads to eligible Free and Go users in selected regions, matched in part to the current conversation. A work prompt typed into a personal free account falls inside that matching, though OpenAI says advertisers do not receive chats.
Reality
- Evidence50
- Adoption
- Not scored
- Hype gap+20
- Incentives
- Not scored
- Confidence45
Meta will take a commission on purchases made through its Muse agent, which Quartz reported drew more than 2.5 million US downloads in two weeks without giving any purchase counts. Walmart, Sephora, Expedia and Shopify are partners.
Perspective Coverage
3 publishers
- Builder
- Builder 27%
- Operator
- Operator 37%
- Investor
- Investor 36%
Reality
- Evidence58
- Adoption70
- Hype gap+22
- Incentives55
- Confidence60
Muse can open a browser and click buy, but the credential at checkout is Link built by Stripe, and the only money Meta has put a price on is a $20 and $100 monthly subscription rather than a cut of what the agent spends.
Perspective Coverage
5 publishers
- Builder
- Builder 30%
- Operator
- Operator 41%
- Investor
- Investor 29%
Reality
- Evidence64
- Adoption
- Not scored
- Hype gap+35
- Incentives70
- Confidence60
ChatGPT now runs every answer through a profile it updates on its own
Wired's walkthrough of the memory settings shows ChatGPT deciding for itself what to store about you and carrying it into every reply. Run one prompt on two accounts and you are running two different tests.
Reality
- Evidence50
- Adoption55
- Hype gap−10
- Incentives35
- Confidence55
Chatbot Logs Are Entering Discovery. OpenAI's User-Content Disclosures Quadrupled.
Washington Post reporters found chatbot transcripts cited in 12 court cases in two years. The disclosure numbers behind those cases put employee prompts in a third-party evidence store your retention policy does not reach.
Reality
- Evidence52
- Adoption58
- Hype gap+20
- Incentives60
- Confidence48