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Standard

Agentic Commerce Protocol

An open standard enabling AI agents to complete purchases and checkout on a user's behalf, developed jointly by Stripe, OpenAI, Meta, Walmart and others.

Current stories

investConfirmed9 publishers

Meta, Stripe, Walmart and others launch joint personal agent protocol amid rival standards

Meta, Walmart, Stripe and Sierra are publishing an open protocol to identify AI shopping agents as Stripe Link's agentic purchases rose 38-fold in a month. Stripe and Walmart also back rival protocols, so merchants setting rules for bots face several standards at once.

Perspective Coverage

12 publishers
Builder
Builder 33%
Operator
Operator 42%
Investor
Investor 25%

Reality

Evidence60
Adoption10
Hype gap+35
Incentives70
Confidence62
productConfirmed6 publishers

OpenAI puts a fitting room and a wishlist inside ChatGPT

OpenAI rolled out Virtual Try On and Favorites worldwide, giving more than 1.2 billion weekly ChatGPT users a fitting room and a save list. Retailers should plan for shoppers who try on and shortlist in ChatGPT, even though OpenAI's last attempt at in-chat checkout underperformed.

Perspective Coverage

7 publishers
Builder
Builder 22%
Operator
Operator 48%
Investor
Investor 30%

Reality

Evidence60
Adoption
Not scored
Hype gap+20
Incentives55
Confidence65
leadershipOne report1 publisher

Investors are funding agentic-commerce rails ahead of the demand that would justify them

Who absorbs the cost when an agent buys the wrong thing is still unsettled, and that leaves retailers deciding how far to integrate agent traffic before the price of an error is known. The funding is moving anyway.

Publishers:newcomer.co

Reality

Evidence40
Adoption30
Hype gap+36
Incentives74
Confidence44
leadershipOne report1 publisher

Feed accuracy now decides which brands a shopping agent will consider

An Appier executive puts AI-agent influence at one in five Cyber Week orders worldwide. Whatever the real figure, the work that decides whether a product gets considered has moved out of creative and into the feed.

Publishers:forbes.com

Reality

Evidence20
Adoption27
Hype gap+45
Incentives85
Confidence62