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Person

Brett Adcock

Founder and CEO of Figure, a humanoid robotics company; previously built hiring marketplace Vettery and co-founded Archer Aviation.

Known aliases

  • Adcock
  • @adcock_brett

Current stories

productConfirmed6 publishers

Brett Adcock's Hark prices its background AI assistant by the usage multiple

Hark, the startup run by Figure AI's Brett Adcock, launched Hark Pro free on web, iOS and Android, with $20 and $100 monthly plans for 2x and 10x usage. The paid plans buy more use of an agent that works in the background, so buying one depends on which errands it handles better than a person would.

Perspective Coverage

6 publishers
Builder
Builder 28%
Operator
Operator 38%
Investor
Investor 34%

Reality

Evidence60
Adoption
Not scored
Hype gap+35
Incentives70
Confidence58
buildConfirmed3 publishers

Hark's terms let its assistant read connected email and make authorized purchases

Brett Adcock says Hark launches this week and gives its first 100,000 sign-ups the paid plan free. What each user connects at sign-up decides how far one agent reaches into their inbox, calendar and payment accounts.

Perspective Coverage

3 publishers
Builder
Builder 50%
Operator
Operator 28%
Investor
Investor 22%

Reality

Evidence45
Adoption
Not scored
Hype gap+30
Incentives65
Confidence50
productConfirmed5 publishers

Figure melts its retired Figure 02 humanoids in Finland to keep their actuators secret

Figure melted its retired Figure 02 humanoids in a Finnish steel furnace to protect its actuator designs, after US and Mexican foundries turned them away. Teams shipping proprietary hardware with batteries inside now have reason to plan disposal before launch.

Perspective Coverage

5 publishers
Builder
Builder 38%
Operator
Operator 39%
Investor
Investor 23%

Reality

Evidence45
Adoption
Not scored
Hype gap+25
Incentives70
Confidence60
buildOne report1 publisher

Adcock previews Figure's F.04 hands as a bet on mechanical complexity

Figure CEO Brett Adcock previewed the F.04 humanoid's hands on October 3, arguing that capable manipulation may require more mechanical complexity. For now the post sets a design direction, and outsiders can test it only after Figure publishes specs and repeatable task results.

Publishers:runtimewire.com

Reality

Evidence30
Adoption10
Hype gap+20
Incentives70
Confidence40
buildOne report1 publisher

Figure sizes its humanoid training run at up to 1,389 Vera Rubin racks

Figure is buying compute the way a frontier lab buys it. The announcements skip the numbers that matter most: how much of the ceiling the initial money covers, and how many megawatts Barstow will draw.

Publishers:runtimewire.com

Reality

Evidence50
Adoption20
Hype gap+38
Incentives76
Confidence57
buildOne report1 publisher

Figure is buying its data moat by the minute, and it just published the price

Index pays crowd contributors for first-person household video. Figure's own figures put contributor spend near $3.75m a month, and they do not reconcile into an hourly wage.

Publishers:runtimewire.com

Reality

Evidence32
Adoption54
Hype gap+34
Incentives82
Confidence46