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iPhone

Apple's flagship smartphone line, the company's largest revenue source, running iOS and widely used as a platform for apps and services.

Known aliases

  • Apple iPhone
  • iPhone 18

Current stories

productOne report1 publisher

Ternus names the iPhone as the ideal AI device in his first keynote as Apple CEO

Ternus told his first keynote as chief executive that the ideal AI device already exists. The hub Apple insiders expected instead has been waiting on an assistant Apple leases from Google and cannot yet sell in the EU.

Publishers:thenextweb.com

Reality

Evidence48
Adoption30
Hype gap+35
Incentives70
Confidence45
buildOne report1 publisher

On iPhone Safari, a finger over the speaker cut the avatar's own turn five milliseconds later

When the acoustic path changes mid-playback, the browser's echo canceller stops cancelling and the leftover sound reaches the voice detector as speech. The fix was 300 extra milliseconds, applied only during playback.

Publishers:dev.to

Reality

Evidence58
Adoption22
Hype gap−6
Incentives32
Confidence48
productOne report1 publisher

Morgan Stanley sizes Apple's foldable at 16% of next quarter's iPhone revenue

Apple unveils the foldable iPhone on Wednesday under a US$570 billion summer rally and a chief executive who started on Sept. 1. Morgan Stanley's own numbers leave most of the quarter's iPhone revenue with the ordinary models.

Reality

Evidence55
Adoption
Not scored
Hype gap+28
Incentives70
Confidence52
investOne report1 publisher

Apple's split iPhone launch moves its volume model out of the holiday quarter

The foldable expected on Wednesday is priced within about 5% of Samsung's Galaxy Z Fold8 either side, but the figure that moves cash is Bank of America's read that the base iPhone 18 slips to Spring 2027, leaving Pro mix to carry December.

Publishers:fortune.com

Reality

Evidence42
Adoption
Not scored
Hype gap+32
Incentives62
Confidence41
investOne report1 publisher

Ternus takes over an iPhone line with 35 points of premium mix left in it

Cook quadrupled revenue to $416 billion while the market value went up nearly fourteen times. The price Ternus inherits already carries the premium mix JPMorgan expects him to finish on Wednesday.

Reality

Evidence54
Adoption68
Hype gap+26
Incentives66
Confidence57