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Company

Snowflake

Snowflake is a publicly traded cloud data platform offering a managed data warehouse, analytics, and data-sharing service with separated storage and compute.

Known aliases

  • NYSE:SNOW
  • SNOW
  • Snowflake
  • Snowflake Computing
  • snowflakedb
  • Snowflake Inc
  • Snowflake Inc.
  • Snowflake proxy
  • Snowflake Ventures
  • Tor Snowflake

Current stories

buildOne report1 publisher

ShinyHunters-linked crews take Okta with a phone call and a rogue MFA device, Health-ISAC warns

Health-ISAC warned members in September 2026 that ShinyHunters-linked crews extort healthcare without encrypting files, in one case taking over 1TB. A dev.to write-up of the warning points to new factor enrollments and bulk exports as the signals to watch.

Publishers:dev.to

Reality

Evidence50
Adoption
Not scored
Hype gap+10
Incentives
Not scored
Confidence50
leadershipOne report1 publisher

Asos hackers reached Snowflake through an employee's login, City AM reports

Attackers who threatened millions of Asos customers got into its Snowflake-hosted data by posing as an employee's trusted contact, City AM reports. Its report names ShinyHunters for H&M alone among Asos, H&M and TFG, so a shared method across the three is unconfirmed.

Publishers:cityam.com

Reality

Evidence40
Adoption
Not scored
Hype gap+10
Incentives
Not scored
Confidence45
securityConfirmed9 publishers

Phase Eight, Hobbs and Whistles owner discloses a cyber incident a week after Asos

TFG London identified a cybersecurity incident on Sunday 11 October that hit IT systems at Phase Eight, Hobbs and Whistles. TFG says it has no reason to believe payment information is at risk, and the Independent counts it as the second UK retailer hack in a week.

Perspective Coverage

9 publishers
Builder
Builder 5%
Operator
Operator 68%
Investor
Investor 27%

Reality

Evidence55
Adoption
Not scored
Hype gap+10
Incentives40
Confidence72
leadershipOne report1 publisher

Air France-KLM confirms a breach the Asos attackers say is theirs

Air France-KLM confirmed to City AM that unauthorised access reached internal folders despite mandatory multi-factor authentication. The airline did not name an attacker, so the tie to Xuanye Group, the Asos claimant, rests on the group's own posts.

Publishers:cityam.com

Reality

Evidence50
Adoption
Not scored
Hype gap+10
Incentives65
Confidence45
buildConfirmed6 publishers

Claude Dashboards links every number to the SQL that produced it

Anthropic's Claude Dashboards, now in beta on paid plans, shows the SQL query behind any number a user clicks. The New Stack reported that Anthropic has not yet said whose credentials run each refresh, a detail data teams need before connecting a production warehouse.

Perspective Coverage

7 publishers
Builder
Builder 36%
Operator
Operator 40%
Investor
Investor 24%

Reality

Evidence70
Adoption
Not scored
Hype gap+10
Incentives60
Confidence68
leadershipConfirmed2 publishers

Asos widens its breach disclosure after hackers share a data sample with the BBC

Asos says hackers took detailed profiles of potentially millions of customers, after first telling investors only basic contact details may have been accessed. The revision followed the attackers' approach to the BBC, so the people holding the records set the timing of the fuller disclosure.

Reality

Evidence68
Adoption
Not scored
Hype gap+10
Incentives60
Confidence65
leadershipConfirmed2 publishers

Asos traces its data breach to one employee fooled by a fake trusted contact

Asos said hackers obtained an employee's login by posing as a trusted contact, then reached customer names and contact details on third-party platforms. The shares fell on the hackers' app alert two days before Asos explained it. For a board, that puts staff checks and disclosure speed inside the same risk.

Reality

Evidence60
Adoption
Not scored
Hype gap+10
Incentives70
Confidence58
securityConfirmed11 publishers

Extortionists send a Snowflake leak threat through ASOS's own app notifications

Extortionists sent ASOS app users an apparently genuine ASOS push alert on October 6 claiming they had fully compromised the retailer's Snowflake instance. The alert is the only access anyone outside ASOS has seen; the entry route and any data taken are unknown.

Perspective Coverage

11 publishers
Builder
Builder 14%
Operator
Operator 72%
Investor
Investor 14%

Reality

Evidence72
Adoption
Not scored
Hype gap+40
Incentives60
Confidence68
buildOne report1 publisher

Attackers posing as a colleague took over ASOS's push-notification console with one employee's login

ASOS shares fell 10% after attackers used one employee's stolen login to push an extortion message through its app, a dev.to account says. That single credential was enough to reach third-party messaging tools, so those consoles need production-grade access controls.

Publishers:dev.to

Reality

Evidence30
Adoption
Not scored
Hype gap+25
Incentives
Not scored
Confidence30
buildConfirmed2 publishers

Spark and Athena can now read Redshift materialized views kept in Iceberg format

Amazon Web Services added Iceberg materialized views to Redshift, so a result Redshift computes once can be read by Spark and Athena, a dev.to write-up says. Teams that copy shared metrics between engines with ETL jobs can retire those jobs only if the views stay fresh enough for their readers.

Publishers:aws.amazon.com dev.to

Reality

Evidence55
Adoption
Not scored
Hype gap+35
Incentives60
Confidence60
productConfirmed13 publishers

Extortion note meant for ASOS's IT team lands on customers' phones through the retailer's app

Apparent hackers sent an extortion note through ASOS's app to UK customers, claiming to have "fully compromised" its Snowflake instance. ASOS has not confirmed a breach, so the only compromise anyone has seen is that outsiders could message its app users.

Perspective Coverage

15 publishers
Builder
Builder 21%
Operator
Operator 55%
Investor
Investor 24%

Reality

Evidence74
Adoption
Not scored
Hype gap−15
Incentives66
Confidence70
securityOne report1 publisher

Group-IB traces ASOS's rogue push alert to a renamed gaming-trade Telegram account

Group-IB found the Telegram channel in ASOS's October 6 rogue push alert was opened that day by an account once used for gaming-item trading. Until data surfaces, the Snowflake claim is unproven and the abused messaging platform is the lead to work.

Reality

Evidence55
Adoption
Not scored
Hype gap+20
Incentives45
Confidence50
productOne report1 publisher

Google paid up to triple the going rate for fiber that routes around the Red Sea

Google paid two to three times the roughly 6 million euro going rate for backup fiber across Turkey, according to a person familiar with the deal. Most Europe-Asia cloud traffic still crosses the contested Red Sea strait, so the premium buys a route for the day a cable breaks.

Publishers:restofworld.org

Reality

Evidence45
Adoption35
Hype gap+15
Incentives55
Confidence45
leadershipOne report1 publisher

Hackers delivered their Asos extortion demand through the retailer's own app

Hackers used the Asos app on Tuesday to send UK users an extortion demand claiming they had compromised the retailer's Snowflake instance. Because the demand went to shoppers, the attackers decided when Asos had to speak to customers, before it could say what data, if any, was taken.

Publishers:bbc.co.uk

Reality

Evidence45
Adoption
Not scored
Hype gap+5
Incentives65
Confidence40
productOne report1 publisher

HackerRank's AI interviewer scores developers on how they work through a task with AI

HackerRank's Chakra AI interviewer, now open to all customers after more than 500,000 test interviews, scores how developers work alongside an AI assistant. Hiring teams that adopt it take on the job of checking what that score measures and which candidates it flags.

Perspective Coverage

3 publishers
Builder
Builder 28%
Operator
Operator 52%
Investor
Investor 20%

Reality

Evidence45
Adoption35
Hype gap+30
Incentives70
Confidence55
buildConfirmed3 publishers

Cloudflare folds Iceberg ingest, catalog and SQL on R2 into one GA product called Basin

Cloudflare made its Data Platform generally available as Basin, three serverless services that ingest, catalog and query Apache Iceberg tables on R2. Outside Iceberg engines read the same tables, so Workers teams can price Basin SQL against a warehouse on identical data.

Perspective Coverage

3 publishers
Builder
Builder 39%
Operator
Operator 38%
Investor
Investor 23%

Reality

Evidence55
Adoption25
Hype gap+25
Incentives75
Confidence60
scienceConfirmed3 publishers

Microsoft and Google back Apache Ossie's shared format for moving semantic models between platforms

Microsoft and Google are joining Apache Ossie, an open format for moving semantic models between platforms that more than 60 companies already back. Its shared hub cuts converter work, though analysts say lock-in eases only as far as the format can carry each vendor's logic.

Perspective Coverage

4 publishers
Builder
Builder 45%
Operator
Operator 34%
Investor
Investor 21%

Reality

Evidence52
Adoption18
Hype gap+15
Incentives60
Confidence58

Earlier coverage

  1. Factory's CEO says a board observer leaked to Cognition before becoming its revenue chief

    Build · September 30, 2026 · Confirmed2 publishers

  2. ShinyHunters defaced the FBI's jobs site a week after Dutch police held an alleged leader

    Product · September 29, 2026 · Confirmed3 publishers

  3. Army soldier who extorted AT&T using Snowflake logins without MFA gets 70 months

    Security · September 25, 2026 · Confirmed7 publishers

  4. RingCentral's platform held. Its customer records are on the internet anyway.

    Security · August 14, 2026 · Confirmed3 publishers

  5. An AI commit deleted a Snowflake workflow's injection guard. An agent walked in five days later.

    Build · August 17, 2026 · Confirmed2 publishers

  6. A Copilot Autofix Wrote the Bug, and an Autonomous Agent Cashed It for Snowflake's Jira

    Security · August 17, 2026 · Confirmed4 publishers

  7. Snowflake adds $230m to its full-year product guide on a $70m quarterly beat

    Invest · September 2, 2026 · Confirmed4 publishers

  8. Snowflake books $370m less contracted revenue than analysts modelled

    Product · September 3, 2026 · Confirmed2 publishers

  9. McKesson's 8-K locates the stolen data inside third-party applications

    Security · August 28, 2026 · Confirmed9 publishers

  10. Intruders reached Mathspace's unpatched Metabase four days after the fix shipped

    Security · September 7, 2026 · Confirmed4 publishers

  11. Anthropic lets committed Claude spend pay for partner software

    Build · September 23, 2026 · One report1 publisher

  12. August re-rated software faster than any growth rate could move

    Invest · September 6, 2026 · One report1 publisher