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Tech Transparency Project

Watchdog group that researches and reports on tech companies' practices, including investigations into harmful or deceptive ads on platforms like Meta.

Known aliases

  • TTP

Current stories

productConfirmed2 publishers

Two review gates, one nudify app: Meta sold the ads, Apple carried the product

Ads promising deepfake porn of women resembling US politicians cleared Meta's automated ad review, and the app itself sat in Apple's App Store. Both removals followed a WIRED inquiry.

Perspective Coverage

3 publishers
Builder
Builder 22%
Operator
Operator 62%
Investor
Investor 16%

Reality

Evidence75
Adoption
Not scored
Hype gap+15
Incentives55
Confidence70
securityOne report1 publisher

Meta cleared 43 of 55 reported AI-CSAM ads in India as compliant with its Advertising Standards

The Tech Transparency Project counted 332 AI-generated child sexual abuse ads across five markets in ten months, and 78 of the 84 it found in India ran after New Delhi ordered Meta to clear such ads off Instagram.

Publishers:bbc.com

Reality

Evidence62
Adoption38
Hype gap−5
Incentives72
Confidence58
productOne report1 publisher

San Francisco demands Meta account for 350 paid ads that cleared its own review

David Chiu's four-page letter asks Meta how the ads got past moderation, how it handles repeat advertisers and what it sent to NCMEC. That turns a takedown story into a question about what Meta owed once it knew.

Publishers:wired.com

Reality

Evidence62
Adoption35
Hype gap−10
Incentives72
Confidence58
investOne report1 publisher

Abusive AI ad buyers reached 36,000 EU and UK accounts on Meta for under $5,000

The Tech Transparency Project counted more than 350 of these ads since late last year, some of them identical to creatives Meta had already removed, which prices the cost of beating Meta's new detection tools at roughly a re-upload.

Publishers:pivotnews.ai

Reality

Evidence63
Adoption58
Hype gap−12
Incentives72
Confidence57
productOne report1 publisher

Meta's reviewers cleared 43 of the 55 CSAM ads that TTP managed to report

The Tech Transparency Project logged 332 ads with AI-generated child abuse imagery on Facebook and Instagram over ten months. Of the ones it could actually flag, Meta's review cleared the large majority.

Publishers:bbc.co.uk

Reality

Evidence60
Adoption45
Hype gap+12
Incentives70
Confidence55
securityOne report1 publisher

Meta's ad review passed more than 300 AI-altered CSAM ads promoting Chinese nudify apps

The Tech Transparency Project counted the ads on Facebook and Instagram this year, several of them placed by Meta's own top-tier ad partners in China, and Meta pulled about 150 within hours of seeing the list.

Publishers:techtransparencyproject.org

Reality

Evidence62
Adoption55
Hype gap+12
Incentives70
Confidence58
productOne report1 publisher

Meta's new AI ad screening let more than 250 CSAM ads run since August

The Tech Transparency Project says some of those ads were identical to ones Meta had already deleted, which makes this a repeat-upload failure in the review queue rather than a hard problem in spotting novel material.

Publishers:wired.com

Reality

Evidence70
Adoption58
Hype gap+12
Incentives62
Confidence66
productOne report1 publisher

Meta pays parent influencers to sell Teen Accounts in countries weighing under-16 bans

On August 26 Meta settled a US trial by agreeing to switch several teen safety limits on by default. Rest of World reports it is simultaneously paying parent influencers to praise those same controls where legislators are drafting bans.

Publishers:restofworld.org

Reality

Evidence56
Adoption62
Hype gap+32
Incentives84
Confidence54
productOne report1 publisher

Meta's answer to teen social-media bans is a creator marketing budget

A Tech Transparency Project report says Meta ran branded influencer events in more than a dozen countries to argue bans do not work. Meta says the partnerships are disclosed and lawful.

Publishers:thenextweb.com

Reality

Evidence48
Adoption66
Hype gap+14
Incentives80
Confidence52
leadershipOne report1 publisher

Meta paid parenting influencers while lawmakers debated teen bans. Call it lobbying.

A Tech Transparency Project report says Meta recruited creators whenever governments took up youth social-media rules. Anyone buying influencer marketing now carries political disclosure risk.

Publishers:theguardian.com

Reality

Evidence58
Adoption68
Hype gap+18
Incentives76
Confidence57