Skip to content

Company

Yelp

Yelp is an online platform for local business reviews, ratings and listings, widely used for discovering restaurants, services and professionals.

Known aliases

  • YELP

Current stories

buildConfirmed3 publishers

OpenAI moves the reasoning model off the voice agent's critical path

GPT-Live-1 costs $0.05 a minute and passes slow requests to a backend model through a delegation event. One early customer reports deleting 23,000 lines of orchestration, about 80 percent of its voice codebase.

Perspective Coverage

3 publishers
Builder
Builder 51%
Operator
Operator 32%
Investor
Investor 17%

Reality

Evidence55
Adoption35
Hype gap+20
Incentives70
Confidence60
productOne report1 publisher

Ask Maps now takes food orders through Square and Uber Eats as well as Toast

Google's Gemini-powered Ask Maps can now place restaurant orders through Square and Uber Eats, tripling a partner list that held only Toast in August. For a restaurant, the service that handles its orders now decides whether a Maps chat can end in a sale.

Publishers:zdnet.com

Reality

Evidence35
Adoption
Not scored
Hype gap+20
Incentives
Not scored
Confidence40
productOne report1 publisher

Amazon's block on Meta's Muse puts websites in charge of which AI agents can shop

Amazon has started blocking Meta's Muse agent from browsing or buying on its store, one of several sites turning consumer AI agents away. Each site now sets its own terms for agents, so the teams who run checkout need a plan for agents as well as for people.

Publishers:techcrunch.com

Reality

Evidence50
Adoption
Not scored
Hype gap+20
Incentives55
Confidence45
productOne report1 publisher

Zocdoc moves its booking engine behind Yelp, Healthgrades and Google Gemini

Zocdoc's Care Access Network now sits under review sites, an insurer directory, the VHA and two AI assistants, putting the front door to a practice's calendar on surfaces other companies own. The only usage numbers on the record come from one Blue Shield of California pilot.

Publishers:fastcompany.com

Reality

Evidence40
Adoption55
Hype gap+28
Incentives78
Confidence52
investOne report1 publisher

Advisory marketing now buys a dollar of new client revenue for 70 cents

The Kitces Report's survey of more than 500 advisors has client acquisition cost down a third to $2,551 and the cost of buying a dollar of new revenue down 36% to 70 cents, against deals at 2.5 to 3.5 times revenue.

Reality

Evidence52
Adoption35
Hype gap+18
Incentives65
Confidence55
buildOne report1 publisher

Peec AI's 30-million-citation sample finds Reddit ranks first or second overall

The engines lean on Reddit, YouTube and LinkedIn, which means the pages deciding whether an assistant recommends your product sit on properties where your only interface is a post and somebody else's moderation queue.

Publishers:dev.to

Reality

Evidence22
Adoption30
Hype gap+42
Incentives78
Confidence52
investOne report1 publisher

Meta's internal agent gets its own computer to run errands across the open web

An employee memo described by BI puts Meta into agentic commerce with a subscription price attached, and before any merchant can price a delegated buyer at checkout, it first has to figure out how to spot one.

Reality

Evidence24
Adoption10
Hype gap+42
Incentives66
Confidence33
productOne report1 publisher

Owner's $240M round puts the website editor on the same tablet that takes orders

Goldman Sachs led the $240 million round at a $2.3 billion valuation. What the money funds is one vendor holding the website, the third-party listings, the till and the app that routes orders around delivery platforms.

Publishers:siliconangle.com

Reality

Evidence30
Adoption32
Hype gap+38
Incentives74
Confidence52
scienceOne report1 publisher

Yelp's 90-day fake-review penalty behaves like an 18-month demand cut

Planting fake reviews is usually priced as costless if you get away with it. A George Mason working paper puts a number on not getting away with it, using Yelp alerts, foot-traffic counts and card spending.

Publishers:phys.org

Reality

Evidence44
Adoption34
Hype gap+19
Incentives61
Confidence49
productOne report1 publisher

The AI store manager did not fire anyone until humans told it to read its own policy

Luna, the agent running a San Francisco shop, wrote an attendance rule months ago and then lost track of it. The termination story is really a memory-management story.

Publishers:thenextweb.com

Reality

Evidence57
Adoption24
Hype gap+28
Incentives71
Confidence55