California puts autoplay and algorithmic feeds behind an under-16 check
California's AB 1709 bars autoplay, infinite scroll and algorithmic recommendations for users under 16. The companion-chatbot law signed the same day requires operators to take age brackets from the operating system.
The Engineer · Build desk

What happened
- California's AB 1709, part of a package signed on September 10, bars social media companies from offering addictive features to users under 16, including autoplay and algorithmic feeds built on a user's history and profile.
- The law defines addictive features as ones that are psychologically exploitative and prohibits serving children infinite scroll, algorithmic recommendations and autoplay.
- Australia's under-16 ban took effect in December, and a July report from Australia's own government found enforcement spotty with many children still using social media.
Why it matters
- What it limits constraint The non-personalized feed becomes a maintained product surface with its own quality bar, because it is what under-16 accounts are served every session.
- What doesn't add up contradiction Newsom argues the features matter more than the age gate, while the chatbot statute makes the operating system's age bracket a required input, so platforms still depend on someone else's answer to how old the user is.
- Who has to decide decision Meta committed to a similar approach in its multistate settlement, so the open choice for Snap, TikTok and YouTube is whether to build a separate under-16 serving path or apply the restricted defaults more broadly.
Next story · Product · Sep 13
California puts a child safety risk assessment in front of every companion chatbot releaseConfirmed2 publishers
A feature ban is enforced per account, on the serving path. AB 1709 reaches autoplay and algorithmic feeds built around a user's history and profile [2], and the law as signed also covers infinite scroll and algorithmic recommendations [6]. In most codebases that is three separate switches: a ranking path that ignores history and profile, pagination where the infinite list used to be, and autoplay off for the account. Each has to be selectable at request time, so the under-16 answer has to be available wherever the feed is assembled.
The definition is where the difficulty sits. California defines addictive features as ones that are "psychologically exploitative" [6], which is a legal standard and not a list of engineering constraints. Compliance with a standard like that gets proved with documents. For companion chatbots the package says so directly, requiring risk assessments before a new or substantially modified product ships, plus independent compliance audits [14], with audit findings submitted to the California Attorney General [17]. Newsom's office describes the package as including the nation's first requirements for independent child safety audits and annual risk assessments for companion chatbots [13]. The auditors got their own statutes a day earlier: SB 813 sets a framework for independent organizations to assess AI systems' compliance with state law, and AB 1405 creates a registry of AI auditors with standards for their independence [18][21]. How "substantially modified" gets read sets the release cadence for a team that ships model updates weekly.
Newsom stressed the mechanics. "This is about the features themselves. This is about actually addressing the problem, the scrolling, the algorithms," he said, adding that "if you address that, then the age issue is not the essential issue" [7]. The chatbot law still needs to know the user's age. According to the bill's authors, operators must use age-bracket signals supplied through operating systems [15], and the same day's package included laws on age verification [5]. The age check moves into a dependency: the platform reads a bracket the operating system hands it.
Chatbot defaults are named in the statute too, including usage limits, disabled notifications and restrictions on persistent conversational memory, with changes reserved for parents [16]. Since the change goes through a parent, the permission model differs from one the user controls.
Meta had already agreed to a similar approach as part of a settlement with California and dozens of other states that sued over children's privacy and consumer protection claims [9]. It is arguing against the feed rules anyway, telling the Associated Press that personalization helps it give teenagers relevant, age-appropriate content [3]. "Personalization is also how we deliver age-appropriate content for teens that is relevant to them," spokesperson Jim Cullinan said [4]. Taken as an engineering claim, that puts age-appropriateness inside the ranking model; the ban forces it into classification and eligibility filters that run before ranking. Snap, TikTok and Google-owned YouTube did not reply to requests for comment [10].
For large platforms the penalties run up to $1 million per child for negligently causing harm [12]. A finding covering a thousand children comes to a billion dollars [22]. The reports do not say when AB 1709 takes effect [19]. California is betting that the per-child penalty forces compliance where Australia's ban has not: it took effect in December, and a July report from Australia's own government found enforcement spotty with many children still using social media [8].
What to watch
- The EU is expected to present its own plan next week, and whether it regulates design features or sets a blanket age limit decides how much California compliance work is reusable elsewhere.
- How "substantially modified" is interpreted for companion chatbots, since every qualifying change triggers a risk assessment and an audit filed with the California Attorney General.
- Meta is already arguing publicly that personalization is how it delivers age-appropriate teen content, which is where a legal challenge to the feed rules would start.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence60
- Adoption25
- Hype gap+30
- Incentives68
- Confidence65
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
California Governor Gavin Newsom signed more than a dozen new laws addressing children's safety online, including one that prohibits social media companies from serving addictive features to users under 16.
- [2]
The measures, signed on September 10, include AB 1709, which prohibits social media companies from offering addictive features to users under 16, covering autoplay and algorithmic feeds built around a user's history and profile.
- [3]
Meta argues that personalization helps it provide teenagers with relevant, age-appropriate content, according to the Associated Press.
- [4]
Meta spokesperson Jim Cullinan said: "Personalization is also how we deliver age-appropriate content for teens that is relevant to them".
- [5]
Other related laws signed the same day by Newsom include ones that regulate chatbots, age verification, child sexual abuse content and technology use in schools.
- [6]
California's new law defines "addictive" features as ones that are "psychologically exploitative" and prohibits social media companies from providing children with features such as infinite scroll, algorithmic recommendations and autoplay.
- [7]
Newsom said: "This is about the features themselves. This is about actually addressing the problem, the scrolling, the algorithms. This is about addressing the substantive issue around the engineering. If you address that, then the age issue is not the essential issue."
- [8]
Australia's law went into effect in December, and a report published by Australia's own government in July showed that enforcement has been spotty and many children were still using social media.
- [9]
Meta, which owns Facebook and Instagram, already agreed to implement a similar approach as part of a settlement with California and dozens of other US states, which sued the company for allegedly violating state and federal laws related to children's privacy and consumer protections.
- [10]
Snap, TikTok and Google-owned YouTube did not reply to requests for comment.
- [11]
The European Union is expected to reveal its own plan for regulations next week, and EU chief Ursula von der Leyen said in a video: "We do not have to accept addictive social media design."
- [12]
Large platforms face penalties of up to $1 million per child for negligently causing harm.
- [13]
Newsom's office describes the chatbot and social media protections as the strongest in the country, including the nation's first requirements for independent child safety audits and annual risk assessments for companion chatbots.
- [14]
SB 1119, known as Adam's Law and named after teenager Adam Raine, whose parents sued OpenAI over claims ChatGPT encouraged his suicide in 2025, requires risk assessments before new or substantially modified companion chatbots are released, alongside independent compliance audits.
- [15]
According to the bill's authors, operators must use age-bracket signals supplied through operating systems.
- [16]
Default protections include usage limits, disabled notifications, and restrictions on persistent conversational memory, with changes reserved for parents.
- [17]
Families harmed by violations can seek legal action, operators must implement incident reporting, and independent audit findings will be submitted to the California Attorney General.
- [18]
Two AI oversight laws were approved on September 9: SB 813 establishes a framework for independent organizations to assess AI systems' compliance with state law, and AB 1405 creates a registry of AI auditors and standards for their independence.
- [19]
Neither the Economic Times report nor the TechSpot report states an effective date or compliance deadline for AB 1709.
- [20]
While California's new law targets users under 16, it does not require a full ban for those users.
- [21]
SB 813 and AB 1405 were approved one day before the child-safety package was signed.
- [22]
At the stated maximum of $1 million per child, a violation finding covering 1,000 children implies $1 billion in penalties.
Sources
2 independent publishers whose own reporting we read for this story.
- economictimes.indiatimes.comCalifornia governor signs law to limit children's social media risks - The Economic Times
1 article · September 11, 2026
- techspot.comCalifornia bans addictive social media features for children under 16 and tightens AI chatbot rules | TechSpot
1 article · September 11, 2026
Topics and entities
Topics
- US State Technology Legislation
- AI Audit and Assurance
- Child Online Safety
- Companion Chatbots
- Algorithmic Recommendation Feeds
Entities
- OpenAI
- ChatGPT
- Assembly Bill 1709
- Ursula von der Leyen
- Senate Bill 1119 (Adam's Law)
- Adam Raine
- Snap Inc.
- European Commission
- Meta Platforms
- YouTube
- TikTok
- Gavin Newsom
- AB 1405 (California)
- Steve Padilla
- SB 813 (California)
- Australia's under-16 social media ban