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AI Content Licensing

Agreements granting AI developers rights to train on publisher content, and the terms, durations and confidentiality attached to them.

Current stories

investOne report1 publisher

Reach pairs a paid Google AI deal with a cease-and-desist to OpenAI

Reach, owner of the Daily Express, has agreed a paid AI content deal with Google and says it has sent OpenAI a cease-and-desist letter. Reach counts well over 100 million successful scrapes in six months; the Google fee is undisclosed.

Publishers:digiday.com

Reality

Evidence42
Adoption35
Hype gap+30
Incentives75
Confidence55
investConfirmed4 publishers

CNN signs a multi-year Google licensing deal as the AI news program passes 400 publications

Google's AI news program now includes more than 400 publications, with CNN, Axios and the Financial Times the latest to join. Google will pay participants, though financial terms were not disclosed.

Perspective Coverage

4 publishers
Builder
Builder 24%
Operator
Operator 32%
Investor
Investor 44%

Reality

Evidence58
Adoption65
Hype gap+15
Incentives70
Confidence66
investConfirmed3 publishers

SPUR's 80-plus publishers can count AI use of their news only where AI firms agree to report it

SPUR added more than 40 publishers on Oct. 12, including The New York Times, The Economist and AFP, taking the coalition past 80 members. Its tracking standard for AI use of news is final, though no AI company has been identified as agreeing to report under it.

Perspective Coverage

3 publishers
Builder
Builder 20%
Operator
Operator 30%
Investor
Investor 50%

Reality

Evidence60
Adoption25
Hype gap+25
Incentives65
Confidence70
productConfirmed6 publishers

Gemini Notebook makes each collaborator buy the book before they can query it

Expert Intelligence lets you ground a notebook in ebooks you own on Google Play, and because the ownership check runs per person rather than per notebook, a shared workspace turns a book purchase into a seat licence.

Perspective Coverage

7 publishers
Builder
Builder 22%
Operator
Operator 58%
Investor
Investor 20%

Reality

Evidence72
Adoption
Not scored
Hype gap+15
Incentives70
Confidence68
productConfirmed6 publishers

Google's AI Overview pilot pays small publishers about a tenth of a percent of their ad revenue

Google's pilot paying about 100 publishers for AI Overview use returns small and mid-sized members roughly a tenth of a percent of their ad revenue. For most members the check cannot stand in for lost clicks, so the case for joining rests on the usage data and on what a site covers.

Perspective Coverage

6 publishers
Builder
Builder 13%
Operator
Operator 48%
Investor
Investor 39%

Reality

Evidence55
Adoption20
Hype gap+10
Incentives70
Confidence60
productConfirmed6 publishers

Judge Mehta's AI Overviews ruling turns publishers' lost search traffic into a business problem

Judge Amit Mehta dismissed two antitrust suits from Penske Media and Chegg that blamed Google's AI Overviews for draining their web traffic. Lost search clicks are now a problem for the people who run a site's search settings and its licensing talks.

Perspective Coverage

6 publishers
Builder
Builder 15%
Operator
Operator 43%
Investor
Investor 42%

Reality

Evidence82
Adoption
Not scored
Hype gap+5
Incentives45
Confidence78
productOne report1 publisher

OpenAI and Microsoft records describe chatbots replacing visits to the sources they draw on

OpenAI's ChatGPT chief wrote that its products "are largely substitutive, period," in internal documents made public September 17 in the Times lawsuit. That helps publishers argue over AI search, where Fast Company says the money is, but the labs still set the price.

Publishers:fastcompany.com

Reality

Evidence55
Adoption
Not scored
Hype gap+15
Incentives60
Confidence50
buildOne report1 publisher

Cloudflare's Pay Per Use beta bills AI buyers on usage they report themselves

Cloudflare's Pay Per Use beta charges AI companies for each use of a publisher's page they report, one three-field JSON line per event. Publishers can license without negotiating, though the buyer defines the use, sets the price and keeps the count.

Reality

Evidence45
Adoption
Not scored
Hype gap+30
Incentives80
Confidence40
productConfirmed3 publishers

Trump administration files in support of OpenAI's fair-use defence in the Times case

The statement of interest argues that making unlicensed training impermissible would be legally incorrect, then concedes that fair use turns on the facts of each use. For teams pricing a content licence, the concession is the operative half.

Perspective Coverage

3 publishers
Builder
Builder 25%
Operator
Operator 38%
Investor
Investor 37%

Reality

Evidence72
Adoption
Not scored
Hype gap+15
Incentives72
Confidence66
investOne report1 publisher

C.H.BECK becomes majority shareholder of legal AI company Noxtua

Noxtua's Series C runs past 100 million euros and gives C.H.BECK a qualified majority, while five earlier backers, among them CMS, Dentons and Global Brain Corporation, leave a company built on publishers' data.

Publishers:tech.eu

Reality

Evidence45
Adoption60
Hype gap+20
Incentives82
Confidence55
productOne report1 publisher

Unsealed brief quotes Microsoft's applied science director calling AI training a 'theft of labor'

Redactions came off a 92-page plaintiffs' brief in the consolidated OpenAI copyright case on Thursday. Inside are internal Microsoft and OpenAI documents on substitution, memorised training data and collapsing publisher click-throughs.

Publishers:thenextweb.com

Reality

Evidence70
Adoption62
Hype gap+12
Incentives82
Confidence60
investOne report1 publisher

Ziff Davis chief tests the DOJ's affordability claim against OpenAI's $750 billion compute plan

The Justice Department told a New York federal court that licensing would make a robust AI industry harder to build. Vivek Shah, whose company is a plaintiff, answers with OpenAI's own compute forecast and the music industry's royalty bill.

Publishers:fortune.com

Reality

Evidence38
Adoption35
Hype gap+28
Incentives85
Confidence42
productConfirmed6 publishers

Apple's Siri news pitch drops the one term publishers actually banked: the floor

Apple has proposed paying publishers when Siri AI uses their content rather than a guaranteed annual fee, inverting the structure of every large news licensing deal signed so far.

Perspective Coverage

6 publishers
Builder
Builder 23%
Operator
Operator 40%
Investor
Investor 37%

Reality

Evidence45
Adoption15
Hype gap+18
Incentives70
Confidence55
productOne report1 publisher

Sony and Warner Music Sue Anthropic Over Alleged Copyright Piracy

Sony Music and Warner have sued Anthropic over pirated music and lyrics, joining Universal. For publishers the live question is which crawlers still get the full text, and what evidence would show a training promise held.

Publishers:fastcompany.com

Reality

Evidence45
Adoption
Not scored
Hype gap+15
Incentives60
Confidence48
leadershipOne report1 publisher

The Atlantic's CEO says the bots are not sending the traffic his OpenAI deal was meant to secure

Nicholas Thompson took The Atlantic from red ink to profit and 1.6 million subscribers. He says the early OpenAI deal has paid in cash and in enforceable limits on imitation, and that the traffic he expected did not follow.

Reality

Evidence40
Adoption38
Hype gap+15
Incentives72
Confidence55
productOne report1 publisher

Gemini Notebook adds Google Play Books as a source, but sharing requires your own copy

Google has wired 100,000 eligible ebooks into Gemini Notebook behind a per-reader ownership check. Every other catalog owner now has to decide whether a grounded answer sells the book or replaces it.

Publishers:zdnet.com

Reality

Evidence55
Adoption30
Hype gap+18
Incentives72
Confidence52
productOne report1 publisher

Google asked Disney, Universal and Warner to license characters for its AI models

No agreement has closed, the Los Angeles Times reports, because of legal complexity and how talent and unions would react, which puts the gate on production-grade generative video in the clearance department rather than the research lab.

Publishers:latimes.com

Reality

Evidence34
Adoption18
Hype gap+26
Incentives71
Confidence41
productOne report1 publisher

Axios sells three years of training rights to test how little newsroom it needs

OpenAI is paying the startup costs of 13 Axios Local newsletters in exchange for training on its free coverage. The chief executive says his line of sight is six weeks.

Publishers:thenextweb.com

Reality

Evidence57
Adoption54
Hype gap+22
Incentives79
Confidence49