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Topic

K-beauty

South Korea's cosmetics and skincare industry, encompassing brand owners, contract manufacturers and products exported worldwide under the K-beauty label.

Current stories

investOne report1 publisher

Seoul cuts healthcare from a services framework bill that has stalled since 2011

Seoul wants a services framework law passed this year by excluding healthcare, the issue that has stalled the bill since 2011. Three of the four bills pending in the Assembly already use that carve-out, so the test now is a floor vote.

Publishers:en.sedaily.com

Reality

Evidence55
Adoption
Not scored
Hype gap+20
Incentives45
Confidence55
investOne report1 publisher

Seoul to provide 7.2 billion won for AI quality control in cosmetics manufacturing under new K-beauty plan

South Korea plans to let one licensed manager oversee several AI-using cosmetics stores and pilot medical-tourism visas in the first half of next year. The one published funding figure, 7.2 billion won, goes to factory quality control.

Publishers:en.sedaily.com

Reality

Evidence50
Adoption
Not scored
Hype gap+25
Incentives60
Confidence55
investOne report1 publisher

U.S. and Europe now take 52% of Korea's food, beauty and bio exports, up from 19% in 2016

Korean exports of seven food, beauty and bio products reached $15.59 billion in January-August, 4.2 times 2016 against 2.2 times for all exports. On the chamber's figures the U.S. and Europe now take 52% of it, up from 19%.

Reality

Evidence62
Adoption
Not scored
Hype gap+8
Incentives40
Confidence60
investOne report1 publisher

Korea's big three department stores turn K-brand scouting into an overseas export pipeline

Hyundai Department Store targets more than 10 overseas K-brand flagships by 2030 as Korea's big three chains build export programs. The three are putting very different amounts of fixed space abroad behind those programs, so each takes a different loss if the brands do not sell.

Publishers:en.sedaily.com

Reality

Evidence55
Adoption35
Hype gap+20
Incentives65
Confidence50
investOne report1 publisher

Korea blocks nearly a full year's worth of fake cosmetics listings in eight months

Korea's IP ministry blocked 37,544 fake Korean cosmetics listings in this year's first eight months, nearly matching last year's 39,295. IP specialists say the copies are now made in China for export, so takedowns of retail listings reach that trade only at its last step.

Reality

Evidence60
Adoption
Not scored
Hype gap+10
Incentives55
Confidence62
investOne report1 publisher

Pharmacy chains abroad build Korean skin care ranges in a $36.9 billion dermocosmetics market

Goodai Global's Beauty of Joseon enters Georgia's PSP Pharma chain this month with about 20 products. Chains in Brazil, Europe and the UAE are competing to stock Korean brands as more shoppers compare ingredients and efficacy before they buy.

Publishers:en.sedaily.com

Reality

Evidence50
Adoption50
Hype gap+20
Incentives60
Confidence45
investOne report1 publisher

CJ's 12 trillion won North America target turns the Korean Wave into shelf space

CJ wants North American sales up from about 8 trillion won to 12 trillion by 2028. The 33% growth rate behind the pitch came mostly from buying a frozen pizza maker.

Publishers:en.sedaily.com

Reality

Evidence40
Adoption60
Hype gap+20
Incentives75
Confidence50
investOne report1 publisher

Cosmax's production peak has moved from the year-end quarter to July

Cosmax made 86.22 million units in July, its highest month this year and about triple its July 2021 output. First-quarter production came to 116% of the preceding fourth quarter, a ratio that stood at 91% in 2022.

Publishers:en.sedaily.com

Reality

Evidence58
Adoption70
Hype gap+28
Incentives52
Confidence55
investOne report1 publisher

Coupang will take K-beauty counterfeit reports on weekends, holidays and at night

Coupang is piloting an off-hours counterfeit line for cosmetics brands and wants brand-held product data inside its detection system. Blocked listings of fake Korean cosmetics overseas hit 36,116 last year.

Publishers:en.sedaily.com

Reality

Evidence42
Adoption22
Hype gap+15
Incentives72
Confidence52
investOne report1 publisher

Daiwa walks its clients through five Korean beauty companies in two days

Daiwa's tour covered two contract manufacturers, two brand owners and an aesthetics device maker. The foreign stakes already disclosed in the sector cluster inside a band 0.80 of a percentage point wide.

Publishers:en.sedaily.com

Reality

Evidence40
Adoption50
Hype gap+20
Incentives60
Confidence42