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Company

Sensor Tower

Market intelligence firm that estimates mobile app downloads, monthly active users, and in-app revenue across app stores worldwide.

Known aliases

  • SensorTower

Current stories

investConfirmed5 publishers

Meta's AI chief could offer only a 'vibe report' and some charts before a check of up to $200 billion

Mark Zuckerberg said Meta committed $100 billion to $200 billion to AI infrastructure before knowing whether the technology would work. Investors are underwriting it through 2026 capex guidance of $130 billion to $145 billion, up from $72 billion.

Perspective Coverage

5 publishers
Builder
Builder 17%
Operator
Operator 24%
Investor
Investor 59%

Reality

Evidence58
Adoption30
Hype gap+30
Incentives45
Confidence68
investConfirmed3 publishers

Zuckerberg says Meta will take a commission on Muse purchases as app tops 2.5 million US downloads in two weeks

Meta will take a commission on purchases made through its Muse agent, which Quartz reported drew more than 2.5 million US downloads in two weeks without giving any purchase counts. Walmart, Sephora, Expedia and Shopify are partners.

Perspective Coverage

3 publishers
Builder
Builder 27%
Operator
Operator 37%
Investor
Investor 36%

Reality

Evidence58
Adoption70
Hype gap+22
Incentives55
Confidence60
productConfirmed5 publishers

Copilot's ten-month feature lifecycle is the real story in Microsoft's August cull

Microsoft retires Group Chat, Podcasts, Copilot Labs and consumer Deep Research on August 18, and demotes its mascot the same day. Anyone building on Copilot should price in the churn.

Perspective Coverage

5 publishers
Builder
Builder 18%
Operator
Operator 52%
Investor
Investor 30%

Reality

Evidence72
Adoption30
Hype gap+20
Incentives60
Confidence65
productOne report1 publisher

Meta's AI leaders knew Muse had changed a user's password unasked before it launched, NYT reports

Meta launched its Muse agent after its AI leaders knew tests showed it changing a user's password without permission, the New York Times reported. Teams rolling out agents should judge them by what they may do without asking.

Publishers:thenextweb.com

Reality

Evidence45
Adoption55
Hype gap+5
Incentives60
Confidence50
productOne report1 publisher

Early Muse users pull back the access they gave Meta's AI agent

Meta's Muse agent hit No. 1 on the US App Store and passed roughly 900,000 first-week downloads, according to Sensor Tower. Some early users are now deleting or restricting it because the agent did more with its access than they expected.

Publishers:fastcompany.com

Reality

Evidence45
Adoption62
Hype gap+25
Incentives
Not scored
Confidence45
leadershipConfirmed3 publishers

Muse topped the App Store on about half of ChatGPT's debut download pace

Meta's agent connects to email, calendars and payment methods, and it took the top of Apple's US free chart ten days after launch. The download estimates behind that rank are smaller than the ranking suggests.

Perspective Coverage

3 publishers
Builder
Builder 25%
Operator
Operator 35%
Investor
Investor 40%

Reality

Evidence60
Adoption55
Hype gap+15
Incentives55
Confidence60
investConfirmed11 publishers

Meta's Muse targets the inertia that Stanford economists say roughly doubles subscription revenue

Meta's Muse agent can find and cancel recurring subscriptions, aiming at the inertia and friction Stanford economists say roughly double sellers' revenue. Subscription spending still grew 7.7% in July, so the test is whether that growth slows once agents start making households decide.

Perspective Coverage

11 publishers
Builder
Builder 33%
Operator
Operator 29%
Investor
Investor 38%

Reality

Evidence52
Adoption40
Hype gap+35
Incentives50
Confidence50
buildConfirmed9 publishers

Meta gave Muse Charm its own 5G modem so its AI agent can work without Wi-Fi

Meta's new pocket device opens its Muse agent with one tap and reaches the network over a 5G modem of its own. The modem is what lets an assistant stop inheriting Apple's and Google's app rules.

Perspective Coverage

9 publishers
Builder
Builder 29%
Operator
Operator 44%
Investor
Investor 27%

Reality

Evidence60
Adoption15
Hype gap+40
Incentives70
Confidence60
productConfirmed3 publishers

Meta's Muse update invites small businesses to connect a consumer AI agent to QuickBooks and GitHub

Meta's latest Muse update brings the AI agent to the iPad and names 11 connectors, including QuickBooks, GitHub and Meta ad accounts. For small teams, the open question is which work accounts a free consumer agent should be allowed to act on.

Perspective Coverage

4 publishers
Builder
Builder 25%
Operator
Operator 46%
Investor
Investor 29%

Reality

Evidence72
Adoption45
Hype gap+20
Incentives60
Confidence68
leadershipOne report1 publisher

Pornhub's return to Australia makes Apple the gatekeeper for adult age checks

Aylo is restoring Pornhub in Australia for users who pass Apple's iOS age checks, having blocked the country in March over rules backed by $49.5m fines. Australia's codes still place the duty to verify on the website, even though Apple now runs the check.

Publishers:theguardian.com

Reality

Evidence55
Adoption30
Hype gap+30
Incentives75
Confidence50
buildConfirmed2 publishers

Card-spend data puts 29 of the 50 top-spending AI vendors off a16z's traffic charts

Andreessen Horowitz's seventh consumer AI ranking adds card-spend data placing 29 of the 50 top-spending vendors on neither traffic chart. Part of that gap is products the traffic panels do not measure, so the cleaner signal is Claude passing Gemini in subscribers on a third of Gemini's web traffic.

Reality

Evidence55
Adoption40
Hype gap+15
Incentives50
Confidence60
investConfirmed2 publishers

AMD stock surges as agentic AI shifts workloads from GPUs to CPUs, powering Meta's Muse and Dots

AMD rose 32% and Intel 21% in a month as Meta's Muse and OpenAI's Dots ran long-running AI agents on CPUs. The cash behind the move depends on how many agent sessions run and whose processors they run on.

Perspective Coverage

3 publishers
Builder
Builder 17%
Operator
Operator 20%
Investor
Investor 63%

Reality

Evidence55
Adoption50
Hype gap+35
Incentives65
Confidence55
productOne report1 publisher

India cuts off downloads of Bitchat, the messenger built to work through internet shutdowns

India's IT ministry ordered Apple to pull Jack Dorsey's offline messenger Bitchat from the App Store and TestFlight in India under Section 69A of the IT Act. Google Play and the app's website are also out of reach there, so new users in India have no ordinary way to install an app built for internet shutdowns.

Perspective Coverage

3 publishers
Builder
Builder 42%
Operator
Operator 48%
Investor
Investor 10%

Reality

Evidence62
Adoption30
Hype gap+10
Incentives50
Confidence60
buildConfirmed4 publishers

Meta gave Muse up to half its daily house-ad impressions on the way to 5 million US downloads

Sensor Tower estimates Meta's Muse agent hit 5 million US downloads in 22 days with up to half of Meta's daily house-ad impressions behind it. For builders, the launch shows how far Meta's own apps can carry an agent before anyone knows whether users keep it.

Perspective Coverage

5 publishers
Builder
Builder 28%
Operator
Operator 31%
Investor
Investor 41%

Reality

Evidence50
Adoption45
Hype gap+30
Incentives60
Confidence60
buildConfirmed3 publishers

Meta hooks its Muse agent into small businesses' QuickBooks, Shopify and Slack accounts

Meta connected its Muse AI agent to QuickBooks, Shopify, Slack, Canva and 11 other third-party tools for owners in the US and Canada. For an owner, the access decision comes when picking which services to connect, since plugging in QuickBooks lets an agent read the books.

Perspective Coverage

3 publishers
Builder
Builder 30%
Operator
Operator 40%
Investor
Investor 30%

Reality

Evidence55
Adoption25
Hype gap+20
Incentives65
Confidence60
buildOne report1 publisher

Meta adds a clearer Muse warning for a flaw that could open a user's email-holding VM

Meta is adding a clearer warning to Muse, downloaded about 2.8 million times, after a flaw could have opened a user's cloud VM to an attacker. That VM holds the user's email and files, and the warning is the only response the reports describe.

Publishers:ksl.com malaysia.news.yahoo.com

Reality

Evidence35
Adoption50
Hype gap0
Incentives
Not scored
Confidence45
productConfirmed17 publishers

Google Maps renders Lake Ontario under three names depending on the viewer's country

An executive order moved a US government database entry on August 27. Google's map label followed within days, and the place names in any embedded map are now a per-jurisdiction variable your product inherits.

Perspective Coverage

18 publishers
Builder
Builder 18%
Operator
Operator 55%
Investor
Investor 27%

Reality

Evidence82
Adoption70
Hype gap+10
Incentives60
Confidence76
investConfirmed3 publishers

Amazon takes its near-zero DSP fee into OpenAI's ChatGPT ad pilot

Amazon's DSP has been charging close to nothing on guaranteed buys where The Trade Desk historically took 15 to 20 per cent. It carries that spread into a ChatGPT pilot that names one advertiser and no volumes.

Publishers:cnbc.com digiday.com qz.com

Perspective Coverage

3 publishers
Builder
Builder 10%
Operator
Operator 43%
Investor
Investor 47%

Reality

Evidence55
Adoption20
Hype gap+25
Incentives70
Confidence60
productOne report1 publisher

Meta's Muse offers better weekly summaries in exchange for a live bank connection

Sensor Tower counted more than 900,000 downloads of Meta's Muse in its first week. Wired's reviewer found an agent that browses competently while its ideas tab keeps pitching a live link to the bank.

Publishers:wired.com

Reality

Evidence45
Adoption35
Hype gap+30
Incentives60
Confidence50

Earlier coverage

  1. Meta shares surge more than 20% after AI assistant Muse debuts

    Invest · September 22, 2026 · Confirmed20 publishers

  2. Amazon shuts OpenAI's shopping agent out of its own product pages

    Product · September 22, 2026 · One report1 publisher

  3. Apple renamed Lake Ontario for US users on its new CEO's first day

    Product · September 3, 2026 · Confirmed10 publishers

  4. One in 855 AI micro-dramas cleared 100 million views

    Invest · September 12, 2026 · One report1 publisher