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Product Widely confirmed11 publishers 3 min read Published

Microsoft drops the Copilot+ PC badge from Surface machines that still clear its 40 TOPS bar

Microsoft is shipping its new Surface Pro and Surface Laptop without the Copilot+ PC name, though their 80 TOPS NPUs double the label's 40 TOPS requirement. Buyers who shopped by the badge now have to check NPU, memory and storage specs themselves.

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What happened

  • Surface corporate VP Brett Ostrum told Windows Central the new machines are not called Copilot+ PCs, even though they meet all of the label's requirements.
  • The Copilot+ PC standard, launched in 2024, also requires at least 16GB of RAM and 256GB of storage on top of the NPU floor.
  • HP, Lenovo and other major vendors still label systems as Copilot+ PCs, but none of the first RTX Spark PCs carry the name despite far exceeding the bar.
  • Microsoft's Copilot+ PC landing page now redirects to a 'performance PCs' page that still names the label but features it far less prominently.

Why it matters

  • What it limits constraint A purchasing rule or catalog filter keyed to the badge now lets in labeled HP and Lenovo systems and drops Surface and RTX Spark machines that clear the same bar.
  • What doesn't add up contradiction Qualcomm's Kondap gave a 45 TOPS NPU as his example of the bar, but Microsoft's published floor is 40 TOPS.
  • Who has to decide decision IT hardware standards that say 'Copilot+ PC' need the three floors written out as numbers.

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Confirmed2 publishers

Someone pricing a Surface Laptop 13-inch (2nd Edition) ahead of its October 13 release will find a Snapdragon X2 Plus chip on the spec sheet [12]. Microsoft's announcement talks at length about AI, Copilot and the chip's on-device AI performance. It never introduces the machine as a Copilot+ PC [14]. According to Ars Technica, the badge was meant to make it easy to tell which Windows systems were approved to run AI workloads locally [9].

The pitch for the hardware has barely moved. "We still lean into the narrative around AI on the edge and being able to have a hybrid solution out there," Ostrum said [3]. Kedar Kondap, Qualcomm's senior vice president of compute, said the new devices offer the same experiences, probably now without the Copilot+ PC terminology [4]. Digital Trends reported that Microsoft has not announced it is phasing out the technical standard [7].

The checklist is still there. Meeting it no longer takes a premium machine. How-To Geek reports that Dell's entry-level 14S laptop meets the baseline in the right configuration [11]. That qualifier matters to anyone ordering by model name. On a listing, the badge used to settle the configuration question in a single word [9].

In 2024, teams told themselves that local AI would sell machines. In August 2025, after a year with a Copilot+ Surface Laptop 7, PCMag's Chris Hoffman wrote that the idea that local AI features "are enough to encourage you to buy a new PC with an NPU" is "just plain misleading" [18]. A Digital Trends writer who bought a Copilot+ PC with a 50 TOPS NPU wrote that, months later, ChatGPT, Claude and Gemini were getting far more use than Microsoft's own assistant [15]. According to How-To Geek, Dell has admitted that AI does not drive PC sales [20]. The Copilot chatbot runs on machines without the badge [16]. Hoffman also wrote that "you need a Copilot Pro subscription to use the best AI features in Windows" [19].

The floors still matter for local Windows features such as Recall, Cocreator and Live Captions [10]. A two-by-two grid covers Monday's order. One axis is whether the people getting the machine use those local features or mostly work in a browser chatbot. The other is whether the exact configuration on the quote clears all three floors. If they use local features and the configuration clears the floors, buy it, badge or no badge. If they use local features and the configuration falls short, you have the case the badge used to block, and now only a line-by-line spec check will catch it. If they work in the browser on a machine that clears the floors, you are paying for NPU headroom they may never touch. If they work in the browser on a machine that falls short, they lose nothing the chatbot needs [16].

What to watch

  • Whether HP and Lenovo keep the Copilot+ PC label on their next systems now that Microsoft and Qualcomm have stopped using it.
  • Whether Microsoft republishes the NPU, RAM and storage floors under a new name, or lets the 'performance PCs' page quietly absorb them.
  • Whether resellers replace a Copilot+ PC catalog filter with an NPU TOPS field buyers can sort on.

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence72
Adoption
Not scored
Hype gap+35
Incentives45
Confidence68

Perspective Coverage

12 publishers
Builder
Builder 23%
Operator
Operator 47%
Investor
Investor 30%
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    Microsoft Surface corporate VP Brett Ostrum confirmed to Windows Central that the newly announced Surface devices with the Snapdragon X2 Plus will not carry the Copilot+ PC logo or name.

    Reported Supported Source: PCMag, citing Windows Central interviewView cited source
  2. [2]

    Brett Ostrum, corporate VP of Surface, told Windows Central that the new Surface computers "are not called Copilot+ PCs" despite meeting the label's requirements: "They do meet all the requirements of our previous bar for what Copilot+ devices are."

    Reported Supported Source: Ars Technica, citing Windows CentralView cited source
  3. [3]

    "We still lean into the narrative around AI on the edge and being able to have a hybrid solution out there."

    Reported Supported Source: Brett Ostrum, Microsoft Surface CVP, to Windows Central, via PCMagView cited source
  4. [4]

    Qualcomm SVP of compute Kedar Kondap said the new devices are "offering the same experiences, probably without just using [Copilot+ PC] terminology now."

    Reported Supported Source: PCMag, citing Windows CentralView cited source
  5. [5]

    Kondap told Windows Central the purpose of Copilot+ PCs was "to define a certain category of devices with a certain bar and metric, like, for example, a 45 TOPS NPU."

    Reported Supported Source: Ars Technica, citing Windows CentralView cited source
  6. [6]

    The Copilot+ PC initiative launched in 2024 and required an NPU capable of 40 trillion operations per second (TOPS), at least 16GB of RAM, and a minimum 256GB of storage.

    Reported Supported Source: How-To GeekView cited source
  7. [7]

    Microsoft has not announced that it is phasing out the Copilot+ PC technical standard.

    Reported Supported Source: Digital TrendsView cited source
  8. [8]

    HP, Lenovo, and other major vendors still identify systems as Copilot+ PCs, while none of the first RTX Spark PCs carry that identification even though they far exceed the requirements.

    Reported Supported Source: How-To GeekView cited source
  9. [9]

    The Copilot+ PC marketing initiative was aimed at making it easy for people to know which Windows systems were approved to run AI-accelerated workloads locally.

    Reported Supported Source: Ars TechnicaView cited source
  10. [10]

    Copilot+ PC features include experiences such as Recall, Cocreator, and Live Captions.

    Reported Supported Source: Digital TrendsView cited source
  11. [11]

    Even an entry-level PC like Dell's new 14S laptop meets the Copilot+ baseline in the right configuration.

    Reported Supported Source: How-To GeekView cited source
  12. [12]

    The Surface Pro 12-inch (2nd Edition) and Surface Laptop 13-inch (2nd Edition), coming out on October 13, both run Qualcomm Snapdragon X2 Plus processors and have a Qualcomm Hexagon NPU rated at 80 TOPS.

    Reported Supported Source: Ars TechnicaView cited source
  13. [13]

    Microsoft's Copilot+ PCs landing page now redirects to a page for 'performance PCs' that still names Copilot+ PCs but features the label far less prominently.

    Reported Supported Source: Ars Technica, via Wayback Machine comparisonView cited source
  14. [14]

    Microsoft's official announcement talks about AI, Copilot, and the Snapdragon chip's improved on-device AI performance, but does not introduce either machine as a Copilot+ PC.

    Reported Supported Source: Digital TrendsView cited source
  15. [15]

    A Digital Trends writer bought a Copilot+ PC with an AMD Ryzen AI processor, a 50 TOPS NPU and a Copilot key, and months later was using ChatGPT, Claude and Gemini far more often than Microsoft's own AI assistant.

    Reported Supported Source: Digital Trends writer, first-person accountView cited source
  16. [16]

    Copilot works perfectly well on machines without the Copilot+ PC badge.

    Reported Supported Source: Digital TrendsView cited source
  17. [17]

    The new Surfaces' 80 TOPS NPU is twice the Copilot+ PC floor of 40 TOPS.

    Derived Supported
  18. [18]

    In August 2025, after a year with a Copilot+ PC branded Surface Laptop 7, PCMag's Chris Hoffman wrote that the idea that Copilot+ PCs' local AI features "are enough to encourage you to buy a new PC with an NPU" is "just plain misleading."

    Reported Supported Source: Chris Hoffman, PCMagView cited source
  19. [19]

    Hoffman wrote that "you need a Copilot Pro subscription to use the best AI features in Windows."

    Reported Supported Source: Chris Hoffman, PCMagView cited source
  20. [20]

    Vendors like Dell have admitted that AI doesn't drive PC sales.

    Reported Insufficient Source: How-To GeekView cited source

Sources

11 independent publishers whose own reporting we read for this story.

  1. 9to5google.com

    2 articles · September 25, 2026

    Microsoft quietly ending 'Copilot+ PC' branding for Windows laptops
  2. arstechnica.com

    1 article · September 25, 2026

    Microsoft stops insisting you need a "Copilot+ PC"
  3. Daring Fireball: Microsoft Took the 'Copilot+ PC' Brand Out Behind the Shed
  4. digitaltrends.com

    1 article · September 25, 2026

    Microsoft is quietly giving up on Copilot+ PC branding. I won't miss it - Digital Trends
  5. howtogeek.com

    1 article · September 25, 2026

    Microsoft and PC vendors drop the Copilot+ PC label that didn't made sense
  6. mashable.com

    1 article · September 25, 2026

    Microsoft's new Surface laptops ditch Copilot+ PC branding | Mashable
  7. pcmag.com

    1 article · September 25, 2026

    Where Did Copilot+ PCs Go? Microsoft Quietly Kills the Name | PCMag
  8. pureinfotech.com

    1 article · September 25, 2026

    Windows 11 is entering a new era of local AI processing - Pureinfotech
  9. theverge.com

    1 article · September 24, 2026

    Microsoft is killing off the ‘Copilot Plus PC’ brand
  10. thurrott.com

    1 article · September 25, 2026

    Microsoft and its PC Partners Are Phasing Out the "Copilot+" Brand
  11. videocardz.com

    1 article · September 24, 2026

    It may be over for Copilot+ PCs, Microsoft drops the name from new Surface systems - VideoCardz.com
  12. windowscentral.com

    1 article · September 24, 2026

    Microsoft confirms that 2026 Surface PCs have dropped the Copilot+ PC branding, even though they meet all the requirements of Copilot+ devices

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