California requires a separate unranked feed for every user under 16
Governor Gavin Newsom signed 13 child safety bills on 10 September, and the feed rules bar serving under-16s content ranked on their own history and profile. Europe's DSA requires only that a non-profiling option exist.
The Product Desk
What happened
- Governor Gavin Newsom signed a package of 13 child safety bills on 10 September, and one of them bans personalised recommendation feeds and autoplay for users under 16.
- Article 38 of the Digital Services Act requires only that a non-profiling option exist for European users, leaving the choice with the person using the app.
- SB 1119, named Adam's Law for Adam Raine, requires crisis protocols where a user expresses suicidal thoughts, parental controls, and notification when a child disables a safety setting.
- AB 1856 requires age verification signals in software applications, and other bills in the package cover schools, pupil data in AI systems and targeted advertising to children.
- The announcement carries no effective dates, no penalty amounts and no named enforcement body.
Why it matters
- Who has to decide decision The compliance artefact has moved from the settings row to the ranking layer. Someone has to own a ranking path that stays on, and own the rule that decides which accounts land in it.
- What it limits constraint TNW's read is that platforms run one recommendation system for everywhere, so the under-16 path built for Sacramento becomes the one European teenagers get.
- Who's exposed exposure OpenAI's argument for federal rules now has audit and annual risk-assessment duties attached to a bill it endorsed, in the largest US state.
- What's now possible capability Regulators get a new measurement: a large teenage cohort with ranking off, put there by the rule instead of by going to find the setting.
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An opt-out is a settings screen. One ranking service, a flag on the account, a chronological branch behind the flag. California's feed provisions prohibit serving minors content ranked on their own history and profile [2], so the under-16 account needs a ranking path it stays in, plus a routing decision made at signup by an age signal the platform trusts enough to act on. Australia is consulting on making platforms prompt users to switch ranking off [9].
The number product teams will reach for is Adam Mosseri's. He told an Australian briefing this week that engagement falls by half when users switch to a chronological feed [13]. TNW makes the right objection to using it here: the people who switch are self-selecting [20]. The figure describes users who went looking in settings and found the option. A 14-year-old routed to the unranked feed at signup only ever sees that one.
The accuracy of the whole thing is inherited. AB 1856 requires age verification signals in software applications [7], which pushes the check down into the operating system and the app store [8]. That is the layer Meta has spent two years arguing should carry a single age check [16]. TNW has also reported that Europe's child safety rules require collecting data its privacy laws forbid [22].
The chatbot half is where the lobbying shows. OpenAI publicly backed four of the bills [6], under a third of the 13 [3][14], and two days before signing it asked Congress for mandatory national AI safety rules, describing state legislation as a baseline Washington could later codify [15]. SB 1119 also carries independent child safety audits and annual risk assessments [5]. SB 867 regulates companion chatbots as toys, a product safety framing rather than a speech one [18]. "Innovation comes with responsibility, and protecting our children comes first," said Governor Gavin Newsom [12].
What you build depends on whether you can route on an age signal someone else generated, and on whether an unranked feed can fill a first session for an account with no history behind it. Both true, and the work is plumbing and a QA matrix. Signal good and feed empty, and the problem is cold start: regional popularity, follows, human curation. Feed good and signal weak, and you misroute in both directions, and the misroute that gets escalated is the 17-year-old dropped into the under-16 path. Neither true, and what ships is the toggle California removed [11].
What to watch
- Whether platforms fence the unranked under-16 path to California or route every minor account into it worldwide.
- Whether any published retention data for the mandated unranked cohort resembles the halving Mosseri described for self-selected switchers.
- Whether OpenAI cites Adam's Law as the baseline in its next request for federal AI safety rules.
Clarity's read
What the record supports and how the coverage leans. The claims behind it follow.
Reality
- Evidence62
- Adoption
- Not scored
- Hype gap+15
- Incentives58
- Confidence60
Perspective Coverage
4 publishers- Builder
- Builder 33%
- Operator
- Operator 42%
- Investor
- Investor 25%
Claim ledger
Ranked by verification strength, evidence, and original report placement.
- [1]
The package bans personalised recommendation feeds and autoplay for users under 16.
- [2]
The feed provisions prohibit serving minors content ranked on their own history and profile.
- [3]
Governor Gavin Newsom signed a package of 13 bills on Thursday 10 September.
- [4]
SB 1119, named Adam's Law for Adam Raine, requires crisis protocols where a user expresses suicidal thoughts, parental controls, and notification when a child disables a safety setting.
- [5]
SB 1119 also requires independent child safety audits and annual risk assessments.
- [6]
SB 1119 is one of the four California bills OpenAI publicly backed.
- [7]
AB 1856 requires age verification signals in software applications.
- [8]
California's answer on age assurance pushes the signal down into the operating system and the app store.
- [9]
Australia is consulting on making platforms prompt users to switch ranking off.
- [10]
Article 38 of the Digital Services Act requires a non-profiling option to exist.
- [11]
California has removed the option and made the answer mandatory for one age group.
- [12]
"Innovation comes with responsibility, and protecting our children comes first," said Governor Gavin Newsom.
- [13]
Adam Mosseri told an Australian briefing this week that engagement falls by half when users switch to a chronological feed.
- [14]
The four bills OpenAI backed are under a third of the 13-bill package.
- [15]
Two days before SB 1119 was signed, OpenAI asked Congress for mandatory national AI safety rules and described state legislation as a baseline Washington could later codify.
- [16]
Meta has argued for a single age check at the operating system and app store layer for two years.
- [17]
The announcement specifies no effective dates, no penalty amounts and no enforcement body.
- [18]
SB 867 regulates companion chatbots as toys, which is a product safety framing rather than a speech one.
- [19]
TNW reports that nobody builds a separate recommendation system for California, so the compliance work done for these rules will show up in products used in Europe, as the state's privacy law did.
- [20]
TNW reports that the people who switch to a chronological feed under an opt-out are self-selecting.
- [21]
TNW reports that a ban will produce the first large-scale evidence of what happens to a cohort of teenagers when the ranking is simply turned off.
- [22]
TNW has reported that Europe's child safety rules require collecting data its privacy laws forbid.
Sources
4 independent publishers whose own reporting we read for this story.
- engadget.comCA governor signs 'landmark' laws on youth use of social media and AI chatbots
2 articles · September 10, 2026
- latimes.comNewsom signs bills that aim to make social media, AI chatbots safer for young people - Los Angeles Times
1 article · September 10, 2026
- mashable.comCalifornia's new child safety laws take aim at AI, social media companies | Mashable
1 article · September 10, 2026
- thenextweb.comCalifornia has banned personalised feeds for under-16s, going further than Australia or the DSA
1 article · September 11, 2026
Topics and entities
Topics
- Age Assurance and Verification
- Children's online safety regulation
- AI companion chatbots
- Algorithmic Recommendation Feeds
Entities
- OpenAI
- Assembly Bill 1709
- Common Sense Media
- Adam Mosseri
- California SB 1119
- Digital Services Act
- Electronic Frontier Foundation
- Meta
- Gavin Newsom