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Invest Independently confirmed2 publishers 3 min read Published

The card networks just picked the referee for agent checkout, and it looks like EMVCo

Rain, Visa, Mastercard, Fiserv, Circle and Remitly have formed the Agentic Payments Alliance with about two dozen members, explicitly modelled on EMV. Plan to conform, not to define.

The Investor · Invest desk

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What happened

  • Rain, the big card networks and other companies have formed the Agentic Payments Alliance; Mastercard, Fiserv, Circle, Remitly and others are early members.
  • The APA is starting with about two dozen members and is recruiting more in the months ahead.
  • The firms hope to standardize the different protocols and internal systems for agentic commerce, such as authorization and other risks.
  • The Agentic Payments Alliance will guide development of new forms of AI inside the payments industry, acting as an "EMV" equivalent to ease communication between AI programs and the emerging market of AI protocols.
  • According to Celent director Zil Bareisis, EMVCo brought together all major networks - American Express, Discover, JCB, Mastercard, UnionPay and Visa - and has been driving the development of security standards for card transactions for years.

Why it matters

Rain, Visa, Mastercard, Fiserv, Circle and Remitly are founding members of a new group called the Agentic Payments Alliance, which starts with roughly two dozen companies and is recruiting more over the coming months [1][11]. Its stated job is to standardize the competing protocols and internal systems now being built for agentic commerce, starting with how agents get authorized [2] - and the comparison the members themselves reach for is EMV [3].

That word choice is the story. EMVCo pulled American Express, Discover, JCB, Mastercard, UnionPay and Visa into one body that has driven card security standards for years, according to Celent director Zil Bareisis [12]. The mechanism was never a debate club: it produced a specification, and everyone who wanted to accept a card implemented it. Notably, only two of those six EMVCo members appear on the APA founding list; American Express, Discover, JCB and UnionPay do not [21][4].

The early work is narrow and revealing: shared research and tests for AI agent identification and authorization, plus collective advocacy on the regulatory questions agentic commerce raises [5]. Governance is described as a working coalition run collectively by founding members rather than owned by one company, with members setting the charter together [6]. Rain CEO Farooq Malik said in a release that "no single company should get to decide how agents transact on someone's behalf" [7]. Mastercard's Sherri Haymond framed the risk as alignment rather than speed: "The risk in a moment like this is not that the industry moves too slowly - it's that innovation outpaces alignment" [13].

Read that alongside what the networks say when they are not being collegial. Visa CEO Ryan McInerney told an earnings call that "agentic commerce is a when, not an if" and that Visa is building "the products, the services, the protocols" [14]. PYMNTS reported earlier this month that Visa, Mastercard, American Express and Capital One are all developing the rails for agentic commerce [15]. Bareisis expects the forerunners' separate standards to converge, because divergent approaches lack interoperability, raise industry costs and undermine trust [16]. Convergence in payments has historically meant convergence onto whatever the networks certify.

The gap the APA is aiming at is real. Darwinium's bank research found 48% of respondents allow AI transactions by default and rely on after-the-fact monitoring, while 31% block them unless explicitly allowed [17][18] - leaving about a fifth doing neither cleanly [22]. Rain's own head of payments, Sophia Goldberg, told American Banker that agentic commerce is very early and everyone is asking when volume arrives [19]. The number being used to justify the urgency is McKinsey's projection of $3 trillion to $5 trillion in global agentic commerce by 2030 [8].

Two details worth holding onto. The convener is not a network: Rain's business is letting companies issue payment cards funded by users' stablecoin deposits [9], and it brings an Agent Control Layer and Scoped Cards, which it describes as limited, widely accepted agent credentials [10], plus an accelerator it will open to members [20]. And the founding roster is unusually crypto-heavy for a card-standards effort - by my count 10 of the 26 named founders are digital-asset infrastructure firms, including Solana, Avalanche, Monad and Uniswap Labs [23][4].

If you are building agent checkout, the practical read is that identity and authorization semantics are being drafted in a room you are probably not in, and the output will arrive as something to certify against.

Information, not investment advice. This story is general information about companies and markets, drawn from cited reporting. It is not a recommendation to buy, sell or hold any security; check the cited sources before acting.

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What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence56
Adoption27
Hype gap+38
Incentives76
Confidence62
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  1. [1]

    Rain, the big card networks and other companies have formed the Agentic Payments Alliance; Mastercard, Fiserv, Circle, Remitly and others are early members.

    Reported SupportedView cited source
  2. [2]

    The firms hope to standardize the different protocols and internal systems for agentic commerce, such as authorization and other risks.

    Reported SupportedView cited source
  3. [3]

    The Agentic Payments Alliance will guide development of new forms of AI inside the payments industry, acting as an "EMV" equivalent to ease communication between AI programs and the emerging market of AI protocols.

    Reported SupportedView cited source
  4. [4]

    The APA's founding members include Avalanche, Basis Theory, Chainalysis, Circle, Coinflow, Crossmint, delta Network, Episode Six, Evertec, Fireblocks, Fiserv, Kala, Lithic, Mastercard, Monad, PayOS, Rain, Remitly, Rialo by Subzero Labs, Sardine, Shift4, Solana, Turnkey, Uniswap Labs, Visa and Yuno.

    Reported SupportedView cited source
  5. [5]

    The APA's first initiatives include shared research and tests for AI agent identification and authorization, and the group will also develop collective advocacy on regulatory issues tied to agentic commerce.

    Reported SupportedView cited source
  6. [6]

    Rain said the Alliance is a working coalition, run collectively by its founding members rather than owned by any one company, and that members will set its charter and mission together.

    Reported SupportedView cited source
  7. [7]

    Farooq Malik, co-founder and CEO of Rain, said in a news release: "No single company should get to decide how agents transact on someone's behalf."

    Reported SupportedView cited source
  8. [8]

    By 2030, McKinsey projects between $3 trillion and $5 trillion in global agentic commerce.

    Reported SupportedView cited source
  9. [9]

    Rain's technology lets businesses launch payment cards funded by users' stablecoin deposits.

    Reported SupportedView cited source
  10. [10]

    Rain says it has spent the last year building toward this moment with offerings including its Agent Control Layer and Scoped Cards, which provide agents with widely accepted payment credentials that are safe and limited.

    Reported SupportedView cited source
  11. [11]

    The APA is starting with about two dozen members and is recruiting more in the months ahead.

    Reported SupportedView cited source
  12. [12]

    According to Celent director Zil Bareisis, EMVCo brought together all major networks - American Express, Discover, JCB, Mastercard, UnionPay and Visa - and has been driving the development of security standards for card transactions for years.

    Reported SupportedView cited source
  13. [13]

    Sherri Haymond, executive vice president and global head of digital commercialization at Mastercard, said in a release: "The risk in a moment like this is not that the industry moves too slowly - it's that innovation outpaces alignment."

    Reported SupportedView cited source
  14. [14]

    Visa CEO Ryan McInerney said during an earnings call: "Agentic commerce is a when, not an if. We're building the products, the services, the protocols, ensuring that the ecosystem has what it takes."

    Reported SupportedView cited source
  15. [15]

    PYMNTS wrote earlier this month about how Visa, Mastercard, American Express and Capital One are developing "the rails" for agentic commerce.

    Reported SupportedView cited source
  16. [16]

    Bareisis told American Banker that it is natural for forerunners to launch their own protocols and standards, but at some point those standards must converge to achieve scale, because different approaches lack interoperability and consistency, drive up costs for the industry and undermine confidence and trust.

    Reported SupportedView cited source
  17. [17]

    Darwinium's bank research found 48% of respondents allow AI transactions by default, relying on after-the-fact monitoring.

    Reported SupportedView cited source
  18. [18]

    Darwinium's research found 31% of respondents proactively block transactions unless explicitly allowed.

    Reported SupportedView cited source
  19. [19]

    Sophia Goldberg, head of payments at Rain, told American Banker: "Agentic commerce is very early. Everyone has the question of when the big volume will hit."

    Reported SupportedView cited source
  20. [20]

    Rain will contribute its Agentic Startup Program, an accelerator for early agentic commerce companies, which will be available to APA members.

    Reported SupportedView cited source
  21. [21]

    Of the six EMVCo member networks, only Visa and Mastercard appear on the APA founding member list; American Express, Discover, JCB and UnionPay do not.

    Derived Supported
  22. [22]

    About 21% of Darwinium respondents fall into neither the default-allow nor the default-block category.

    Derived Supported
  23. [23]

    Ten of the 26 named APA founding members are digital-asset or blockchain infrastructure firms: Avalanche, Chainalysis, Circle, Crossmint, Fireblocks, Monad, Rialo by Subzero Labs, Solana, Turnkey and Uniswap Labs.

    Derived Supported

Sources

2 independent publishers whose own reporting we read for this story.

  1. americanbanker.com

    1 article · August 18, 2026

    Rain, Visa, Mastercard form agentic AI standards group
  2. pymnts.com

    1 article · August 18, 2026

    Visa and Mastercard Join Rain’s Agentic Commerce Coalition

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