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Product Widely confirmed5 publishers 3 min read Published Updated

Apple names its link-out price: 15, 10 and 5 percent, filed the day it begged for settlement talks

The proposal landed the same day Apple asked a judge to order settlement talks Epic had already refused, and the same day the Supreme Court refused to pause the case. Any app with a web checkout now has a number.

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Illustration accompanying Apple names its link-out price: 15, 10 and 5 percent, filed the day it begged for settlement talks
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What happened

  • Apple filed a motion Thursday in federal California court asking a judge to order Apple and Epic into court-supervised settlement talks.
  • 9to5Mac reported that Apple first approached Epic's attorneys about settlement talks this week, but Epic rejected the offer.
  • In a filing in the U.S. District Court for the Northern District of California, Apple proposed commissions on purchases made via external links of 15% for standard apps, 10% for apps in the Video Partner Program, News Partner Program and Mini Apps Partner Program as well as for subscription renewals, and 5% for apps in the Small Business Program.
  • Apple says the proposed rates would let it recoup 'at least some compensation' for the tools, technologies and services it provides to developers.
  • Epic wrote on X: 'Epic believes these fees are far outside of the bounds of the Ninth Circuit's guidance on permissible fees, and we have roughly 60 days to file our opposition supported by expert witnesses.'

Why it matters

Apple told a federal judge in Northern California on Thursday what it wants to charge on purchases made through links out of iOS apps: 15 percent from standard apps, 10 percent from apps in its Video Partner, News Partner and Mini Apps programs and on subscription renewals, and 5 percent from developers in its Small Business Program [1]. It filed that number the same day it asked the same court to order both sides into court-supervised settlement talks, an offer Epic's attorneys had already rejected earlier in the week, according to 9to5Mac [9][11].

The filing was not voluntary. Apple had argued the lower court should wait for the Supreme Court to decide whether it was in contempt for imposing a 27 percent commission on external-link purchases and restricting how developers could present those links; the Supreme Court refused to pause the case on Thursday, forcing the disclosure [4][5].

Two baselines matter for anyone building a web checkout. The first is what Apple may collect today, which is nothing: Judge Yvonne Gonzalez Rogers ruled in April 2025 that Apple willfully failed to comply with her 2021 injunction, and Apple currently cannot take a commission on external purchases [12]. Measured against that, the proposal is a 15-point ask on standard apps [15]. The second is the 27 percent that produced the contempt fight, against which 15 percent is 12 points lower [14].

The awkward part sits in Apple's own filing. A Ninth Circuit panel said Apple could charge a commission based on "necessary costs" [6], and Apple concedes that its necessary costs under that definition "would be essentially zero" [7]. It is asking instead for "at least some compensation" for the tools, technology and services it provides [2], and cites expert analysis that at these rates "large numbers of U.S. developers collectively accounting for the lion's share of App Store revenue will be able to link out profitably" [8]. The benchmark it offers is Google Play, which charges 20 percent on link-outs for standard apps, 15 percent for special programs and 10 percent on subscription renewals, rates Apple notes Epic accepted [10]. On that comparison Apple undercuts Google by 5 points at the top two tiers and matches it exactly on renewals [13].

Epic's response, posted on X, is that the fees are "far outside of the bounds of the Ninth Circuit's guidance on permissible fees," and that it has roughly 60 days to file an opposition backed by expert witnesses [3]. Apple, Epic and Google did not immediately respond to Gizmodo's requests for comment [18].

Read together, the settlement motion and the fee schedule are an attempt to set the reference point before a judge sets it instead. The Google side of the same week shows what court-set compliance looks like: Aptoide became the first rival store downloadable through Google Play in the US, and at Thursday's hearing Judge James Donato told Google to fix search results that returned no third-party stores for "store for apps," giving it a week [16]. Google and Epic withdrew their own proposed settlement last month after Donato said it did not go far enough [17].

What to watch: Epic's expert-backed opposition inside the roughly 60-day window [3], whether Gonzalez Rogers grants the settlement conference at all [9], the Supreme Court's contempt argument [4], and Google's one-week deadline as a preview of how literally these courts read compliance [16].

Clarity's read

What the record supports and how the coverage leans. The claims behind it follow.

Reality

Evidence72
Adoption
Not scored
Hype gap+15
Incentives75
Confidence70

Perspective Coverage

5 publishers
Builder
Builder 43%
Operator
Operator 23%
Investor
Investor 34%
Why these scores

Claim ledger

Ranked by verification strength, evidence, and original report placement.

  1. [1]

    In a filing in the U.S. District Court for the Northern District of California, Apple proposed commissions on purchases made via external links of 15% for standard apps, 10% for apps in the Video Partner Program, News Partner Program and Mini Apps Partner Program as well as for subscription renewals, and 5% for apps in the Small Business Program.

    Reported SupportedView cited source
  2. [2]

    Apple says the proposed rates would let it recoup 'at least some compensation' for the tools, technologies and services it provides to developers.

    Reported SupportedView cited source
  3. [3]

    Epic wrote on X: 'Epic believes these fees are far outside of the bounds of the Ninth Circuit's guidance on permissible fees, and we have roughly 60 days to file our opposition supported by expert witnesses.'

    Reported Supported Source: Epic Games post on XView cited source
  4. [4]

    Apple argued the lower court proceedings should wait until the Supreme Court ruled on whether Apple was in contempt of a court order; the Supreme Court on Thursday rejected Apple's bid to pause further action in the lower court case, forcing the company to reveal its planned commission structure.

    Reported SupportedView cited source
  5. [5]

    The contempt question concerns Apple imposing a 27% commission on purchases made through external links and imposing rules restricting how developers could present those links to customers.

    Reported SupportedView cited source
  6. [6]

    A Ninth Circuit Court of Appeals panel said Apple should be able to charge a commission based on 'necessary costs.'

    Reported SupportedView cited source
  7. [7]

    Apple says its 'necessary costs' to allow external purchases, as defined by the Ninth Circuit, 'would be essentially zero.'

    Reported SupportedView cited source
  8. [8]

    Apple argues that based on an 'expert analysis,' at the proposed rates 'it appears that large numbers of U.S. developers collectively accounting for the lion's share of App Store revenue will be able to link out profitably.'

    Reported SupportedView cited source
  9. [9]

    Apple filed a motion Thursday in federal California court asking a judge to order Apple and Epic into court-supervised settlement talks.

    Reported SupportedView cited source
  10. [10]

    Apple compared its link-out fees to Google Play, which charges 20% link-out rates for standard apps, 15% for apps in special programs and 10% for subscription renewals, noting that Epic Games had agreed to these rates.

    Reported SupportedView cited source
  11. [11]

    9to5Mac reported that Apple first approached Epic's attorneys about settlement talks this week, but Epic rejected the offer.

    Reported Supported Source: 9to5Mac, as reported by GizmodoView cited source
  12. [12]

    Apple currently cannot take a commission on external purchases after California district court judge Yvonne Gonzalez Rogers ruled in April 2025 that the company 'willfully' did not comply with her 2021 Epic Games v. Apple injunction.

    Reported SupportedView cited source
  13. [13]

    Apple's proposed rates are 5 percentage points below Google Play's at the standard tier (15% vs 20%) and at the special-programs tier (10% vs 15%), and identical on subscription renewals (10% vs 10%).

    Derived Supported
  14. [14]

    The proposed 15% standard link-out rate is 12 percentage points below the 27% external-link commission at issue in the contempt proceedings.

    Derived Supported
  15. [15]

    Because Apple may currently collect no commission on external purchases, the proposal represents a 15-percentage-point increase over the permitted rate for standard apps.

    Derived Supported
  16. [16]

    Aptoide recently became the first rival app store available for download directly through Google Play in the U.S.; at a Thursday hearing Epic showed that searching Google Play for 'store for apps' returned no third-party app stores, and U.S. District Judge James Donato said 'That is not acceptable, that has to be fixed' and ordered Google to 'Have it done by a week from today.'

    Reported SupportedView cited source
  17. [17]

    Last month Google and Epic withdrew their proposed settlement after Judge Donato expressed concerns that the proposed policies did not go far enough.

    Reported SupportedView cited source
  18. [18]

    Epic, Apple and Google did not immediately respond to Gizmodo's requests for comment.

    Reported SupportedView cited source

Sources

5 independent publishers whose own reporting we read for this story.

  1. 9to5mac.com

    2 articles · August 13, 2026

    Apple proposes commissions of up to 15% for off-App Store purchases in the US
  2. gizmodo.com

    1 article · August 14, 2026

    Apple Wants to Settle Its Long-Running Legal Battle With Epic Games
  3. macrumors.com

    1 article · August 13, 2026

    Apple Wants to Charge Developers Up to 15 Percent for Linking Outside the App Store
  4. techcrunch.com

    1 article · August 14, 2026

    Apple proposes to take a 15% cut of purchases made outside the App Store
  5. theverge.com

    1 article · August 13, 2026

    Apple and Epic argue over how much Apple should get from purchases made outside the App Store

Topics and entities

Topics

  • Link-out commissions
  • App Store Antitrust
  • Epic Games v. Apple